Courting the Wealthy
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69207-3 (ISBN)
Originally published by Stevenson, Inc., this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship-building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.
Important topics covered include:
From cultivation to realized gifts
Researching major gifts
Factors donors want to know
Grow your investor pool
Focused fundraising plans
Community engagement
Finding pockets of wealth
Upper-level membership perks
Membership structures
Board member engagement
Advisory committees
Donor communication
Leveraging existing endowments
Donor walls
Donor recognition
Leveraging board members
Stewardship techniques
Corporate and business relationships
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
MGR is the author of Courting the Wealthy, 2nd Edition, published by Wiley.
Front Matter (Pages: 1-3) CHAPTER 1 Systems & Procedures for Managing the Cultivation Process (Pages: 4-8)
CHAPTER 2 The Empathy Factor: Keying in on Donors' Wants, Needs (Pages: 9-11)
CHAPTER 3 Forming First-Time Relationships (Pages: 12-16)
CHAPTER 4 Put Out the Welcome Mat (Pages: 17-19)
CHAPTER 5 Targeted Cultivation (Pages: 20-24)
CHAPTER 6 Create Programs Aimed at Building Relationships (Pages: 25-31)
CHAPTER 7 Cultivate & Engage Your Board (Pages: 32-36)
CHAPTER 8 Involvement Opportunities that Lead to Investment (Pages: 37-41)
CHAPTER 9 Cultivating Planned Gifts (Pages: 42-46)
CHAPTER 10 Varied Communications that Serve to Cultivate (Pages: 47-51)
CHAPTER 11 Donor Recognition as a Form of Cultivation (Pages: 52-56)
CHAPTER 12 Stewardship as a Form of Cultivation (Pages: 57-61)
| Erscheint lt. Verlag | 9.7.2013 |
|---|---|
| Reihe/Serie | The Major Gifts Report |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 173 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| ISBN-10 | 1-118-69207-1 / 1118692071 |
| ISBN-13 | 978-1-118-69207-3 / 9781118692073 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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