76 Ways to Increase Special Event Attendance

Buch | Softcover

50 Seiten

2013
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69217-2 (ISBN)

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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

Marketing and promoting events
How to increase ticket sales
Broadening an event's appeal
Market special events with new mobile applications
Offering transportation to increase attendance
Social media promotion
Event organization
Guidelines for hosting record-setting events
Entertainment
Donor attraction
Appreciation-themed events
Schedules and timing
Celebrity/VIP involvement
Pre-event coverage
Partnering/collaboration

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of 76 Ways to Increase Special Event Attendance, published by Wiley.

Front Matter (Pages: 1-3) 76 Ways to Increase Special Event Attendance (Pages: 4-46)

Erscheint lt. Verlag	9.7.2013
Reihe/Serie	Special Events Galore
Verlagsort	New York
Sprache	englisch
Maße	216 x 279 mm
Gewicht	142 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-118-69217-9 / 1118692179
ISBN-13	978-1-118-69217-2 / 9781118692172
Zustand	Neuware