Fundraising Strategies for Small Shops

Buch | Softcover

60 Seiten

2013
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69149-6 (ISBN)

Artikel merken

Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans.

Important topics covered include:

Development plans
Developing fundraising plans
First-time fundraising efforts
Annual operational plans
Donor calls
Major gift solicitations
Phonathons and direct mail on a shoestring budget
Endowments
Event planning
Participation rates
Bequests
Fundraising consultants
Sponsorship revenue
First-time solicitor training
Social media outreach

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of Fundraising Strategies for Small Shops, published by Wiley.

Front Matter (Pages: 1-3) CHAPTER 1 Getting Started: Basic Fundraising Strategies (Pages: 4-8)

CHAPTER 2 Planning Actions and Analyzing Performance (Pages: 9-12)

CHAPTER 3 Making the Most of Face-to-Face Solicitation (Pages: 13-16)

CHAPTER 4 Building a Robust Annual Fund (Pages: 17-20)

CHAPTER 5 Promoting Major Gifts and Planned Giving (Pages: 21-25)

CHAPTER 6 Winning Support through Direct Mail Solicitation (Pages: 26-30)

CHAPTER 7 Contacting Donors and Prospects by Phone (Pages: 31-34)

CHAPTER 8 Creating Profitable Events and Sizable Sponsorships (Pages: 35-40)

CHAPTER 9 Messaging and Public Relations (Pages: 41-44)

CHAPTER 10 Building a Fundraising Board (Pages: 45-48)

CHAPTER 11 Getting the Most Out of Volunteers (Pages: 49-52)

CHAPTER 12 Leveraging the Power of Social Media (Pages: 53-56)

Erscheint lt. Verlag	9.7.2013
Reihe/Serie	Successful Fundraising
Verlagsort	New York
Sprache	englisch
Maße	216 x 279 mm
Gewicht	165 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
ISBN-10	1-118-69149-0 / 1118691490
ISBN-13	978-1-118-69149-6 / 9781118691496
Zustand	Neuware