Basics of Nonprofit Publicity
Jossey-Bass Inc.,U.S. (Verlag)
978-1-118-69169-4 (ISBN)
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
Important topics covered include:
Copy writing
Media buyers
Rural media
Interviews
Press releases
Conferences
Client spotlights
Crisis preparation
Media relation policies
Press release policies
Social media
Strategic plans
Media databases
Online and offline press kits
Online tools
Staff preparation
Press conferences
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Scott C. Stevenson is the editor of Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations, published by Wiley.
CHAPTER 1 Crafting Compelling News Releases and Features (Pages: 4-7) CHAPTER 2 Attracting Media Interest and Attention (Pages: 8-11)
CHAPTER 3 Cultivating Productive Media Relations (Pages: 12-15)
CHAPTER 4 Assembling Effective Press Kits (Pages: 16-19)
CHAPTER 5 Successfully Navigating Interviews and Press Conferences (Pages: 20-24)
CHAPTER 6 Generating Publicity for Your Event (Pages: 25-28)
CHAPTER 7 Drafting Appropriate Policies and Guidelines (Pages: 29-32)
CHAPTER 8 Reaching Out through Social Media (Pages: 33-38)
CHAPTER 9 Raising Awareness and Boosting Community Support (Pages: 39-44)
| Erscheint lt. Verlag | 9.7.2013 |
|---|---|
| Reihe/Serie | Nonprofit Communications Report |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 137 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-118-69169-5 / 1118691695 |
| ISBN-13 | 978-1-118-69169-4 / 9781118691694 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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