What Would Apple Do?
How you can learn from Apple and make money
Seiten
2013
Biteback Publishing (Verlag)
978-1-84954-573-0 (ISBN)
Biteback Publishing (Verlag)
978-1-84954-573-0 (ISBN)
- Titel nicht im Sortiment
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
Explains the rise and rise of Apple and the secrets of its success. Reveals how you can learn from Apple to develop compelling ideas and market them successfully.
In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store - the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.
In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store - the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.
Dirk Beckmann is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology, and design thinking.
| Zusatzinfo | Illustrations |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 111 x 181 mm |
| Gewicht | 159 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-84954-573-1 / 1849545731 |
| ISBN-13 | 978-1-84954-573-0 / 9781849545730 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
wie Teams funktionieren und wann sie effektiv arbeiten
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 45,95
ein Navigationssystem für Führungskräfte
Buch (2023)
Carl-Auer Verlag
CHF 48,90
wie man Menschen wirklich weiterbringt
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 37,65
