Good Strategy/Bad Strategy (eBook)

The difference and why it matters

Richard Rumelt (Autor)

eBook Download: EPUB

2011
ProFile (Verlag)
978-1-84765-746-6 (ISBN)

Infos

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Autor

Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

Produkt-Details

• Erscheint lt. Verlag: 9.6.2011
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: action-oriented • Ambition • BH Liddell Hart • billion dollar lessons • Boyd: The Fighter Pilot Who Changed the Art of War • business buzz speak • Cass R. Sunstein • Chunka Mui • Don’t Think of an Elephant! • eleven rings • Frank Luntz • George Lakoff • Good strategy/bad strategy • How To Profit By One’s Enemies • It’s Not What You Say, It’s What People Hear • Know Your Values and Frame the Debate • Leadership • Machiavelli • Michael Raynor • motivational slogans • Musashi • Nudge: Improving Decisions About Health, Wealth, and Happiness • Paul B. Carroll • Phil Jackson • Planning • Plutarch • Pop culture • Pragmatic • Richard B. Thaler • Richard Rumelt • Robert Coram • Robert Greene • Ryan Holiday • straightforward approach • Strategy • The 33 Strategies of War • the 48 laws of power • The Book of Five Rings • The Essential Guide for Progressives • The Prince • The Soul of Success • The Strategy Paradox • Vision • Why Committing to Success Leads to Failure (And What to do About It) • Words That Work
• ISBN-10: 1-84765-746-X / 184765746X
• ISBN-13: 978-1-84765-746-6 / 9781847657466