The New Technology Elite (eBook)

How Great Companies Optimize Both Technology Consumption and Production

Vinnie Mirchandani (Autor)

eBook Download: PDF

2012 | 1. Auflage
400 Seiten
John Wiley & Sons (Verlag)
978-1-118-22390-1 (ISBN)

Infos

How-to guidance for optimizing incumbent technologies to deliver
a better product and gain competitive advantage

Their zip codes are far from Silicon Valley. Their SIC codes
show retail, automobile or banking. But industry after industry is
waking up to the opportunity of "smart" products and services for
their increasingly tech-savvy customers. Traditionally technology
buyers, they are learning to embed technology in their products and
become technology vendors. In turn, if you analyze Apple, Google,
Amazon, Facebook, Twitter and eBay, you marvel at their data
centers, retail stores, application ecosystems, global supply
chains, design shops. They are considered "consumer" tech but have
better technology at larger scale than most enterprises. The old
delineation of technology buyer and vendor is obsolete. There is a
new definition for the technology elite - and you find them across
industries and geographies. The 17 case studies and 4 guest columns
spread through The New Technology Elite bring out the elite
attributes in detail. Every organization will increasingly be
benchmarked against these elite - and soon will be competing
against them.

* Contrasts the productivity that Apple, Google and others have
demonstrated in the last decade to that of the average enterprise
technology group

* Reveals how to leverage what companies have learned from
Google, Apple, Amazon.com, and Facebook to your company's
advantage

* Designed for business practitioners, CEOs, CFOs, CIOs,
technology vendors, venture capitalists, IT consultants, marketing
executives, and policy makers

* Other titles by Vinnie Mirchandani: The New Polymath:
Profiles in Compound-Technology Innovations

If you're looking to encourage technology innovation, look no
further. The New Technology Elite provides the building
blocks your company needs to become innovative through incumbent
technologies.

Autor

VINNIE MIRCHANDANI has been called "The King of Wow" for his keen eye for technology-enabled innovation. His blog, New Florence. New Renaissance, has cataloged 2,500 posts of innovative products, projects, and people in work, life, and play. His last book, The New Polymath (Wiley), was widely praised as an "innovation firehose." He is President of Deal Architect, a technology advisory firm. In prior roles, he was an analyst at Gartner, Inc., a leading technology research firm, and a global consultant at PwC, the advisory firm. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, Bloomberg Businessweek, Financial Times, and other executive and technology publications.

Inhalt

Preface ix

Acknowledgments xxi

Part I The Convergence of Technology Production and Consumption

Chapter 1 The New Monday Morning Quarterback 3

Case Study: UPS--That's Technology "Amore" 15

Chapter 2 The "Industrialization" of Technology 25

Case Study: HP--The Quest for a "10 Out of 10" Supply Chain 32

Chapter 3 From Amazon to Zipcar: No Industry Untouched 39

Case Study: Roosevelt--Innovation Island 49

Chapter 4 Australia to Zanzibar: No Country for Old Products 57

Case Study: Estonia's "Tiigrihüpe"--Tiger Leap 66

Chapter 5 Convergence, Crossover, and Beyond 71

Guest Columns: Crossover Executive Perspectives 84

Perspective 1: Tony Scott (CIO, Microsoft) 84

Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86

Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss

Chapter 6 Elegant: In a World of Flashing 12s 93

Case Study: Virgin America--Redefining Elegance in Flying 103

Chapter 7 Exponential: Leveraging Ecosystems 111

Case Study: RIM's Evolving Ecosystem 119

Chapter 8 Efficient: Amid Massive Technology Waste 123

Case Study: Facebook's Hyperefficient Data Center 133

Chapter 9 Mobile: If It's Tuesday, It Must Be Xiamen 139

Case Study: The Boeing 787 and HCL Technologies 149

Chapter 10 Maverick: No Rules. Just Right. 155

Case Study: Apple--A Thousand "Nos" and Ten Gutsy "Yeses" 163

Chapter 11 Malleable: Business Model Innovation 173

Case Study: Valence Health 186

Chapter 12 Physical: Why Test Driving is Still Important Even in a Digital World 193

Case Study: Taubman Shopping Centers 205

Chapter 13 Paranoid: But Not Paralyzed 211

Case Study: Wireless Aerial Surveillance Platform 220

Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225

Guest Column: Legal Considerations in Technology Product Launches--Benjamin Kern 233

Chapter 15 Speedy: In a New Era of Perishability 241

Case Study: Corning--The Gorilla¯® Glass Rocket Ride 248

Chapter 16 Social: Amid Chatty Humans and Things 255

Case Study: Lexmark Genesis--A Printer for Our Social Times 265

Chapter 17 Sustainable: Mining the Green Gold 271

Case Study: Google's Green Initiatives 282

Part III Outside Influences on the Technology Elite

Chapter 18 Making Regulators More Tech-Elite 291

Case Study: 3M's "Periodic Table" 299

Chapter 19 Society's Changing View of Technology 305

Guest Column: Smart Products Consumers Can Trust--Professor Mary Cronin 313

Chapter 20 Market Analysts Morphing 317

Case Study: Amazon 2010 Shareholder Letter 323

Endgame: "Welcome to the NFL" 327

Notes 333

About the Author 367

Index 369

Produkt-Details

• Erscheint lt. Verlag: 15.2.2012
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Business Technology • Unternehmenstechnologie • Wirtschaft u. Management
• ISBN-10: 1-118-22390-X / 111822390X
• ISBN-13: 978-1-118-22390-1 / 9781118223901