MarketPsych (eBook)

How to Manage Fear and Build Your Investor Identity

Richard L. Peterson, Frank F. Murtha (Autoren)

eBook Download: EPUB | PDF

2010 | 1. Auflage
240 Seiten
John Wiley & Sons (Verlag)
978-0-470-88676-2 (ISBN)

Infos

An investor's guide to understanding the most elusive (yet most
important) aspect of successful investing - yourself.

Why is it that the investing performance of so many smart people
reliably and predictably falls short? The answer is not that
they know too little about the markets. In fact, they know too
little about themselves.

Combining the latest findings from the academic fields of
behavioral finance and experimental psychology with the
down-and-dirty real-world wisdom of successful investors, Drs.
Richard Peterson and Frank Murtha guide both new and experienced
investors through the psychological learning process necessary to
achieve their financial goals.

In an easy and entertaining style that masks the book's
scientific rigor, the authors make complex scientific insights
readily understandable and actionable, shattering a number of
investing myths along the way. You will gain understanding of your
true investing motivations, learn to avoid the unseen forces that
subvert your performance, and build your investor identity - the
foundation for long-lasting investing success.

Replete with humorous games, insightful self-assessments,
entertaining exercises, and concrete planning tools, this book goes
beyond mere education. MarketPsych: How to Manage Fear and Build
Your Investor Identity functions as a psychological outfitter
for your unique investing journey, providing the tools, training
and equipment to help you navigate the right paths, stay on them,
and see your journey through to success.

Autor

RICHARD L. PETERSON works at the intersection of the mind and markets. He is cofounder of MarketPsych LLC, where he trains financial advisors, portfolio managers, traders, and executives in emotion management and intuitive decision skills. Peterson is also Managing Director at MarketPsy Capital LLC, a psychology-based asset-management firm. Additionally, he operates MarketPsychAdvisor.com, which offers investors real-time market psychological intelligence on individual stocks, ETFs, and markets. Peterson is the author of the Wiley title Inside the Investor's Brain, which was praised as "exceptionally well-written" and "outstanding" by Barron's. His financial psychology research has been published in leading academic journals and textbooks, and he is an Associate Editor of the Journal of Behavioral Finance. Peterson lives in Los Angeles with his wife and two daughters. FRANK F. MURTHA received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm RHR International LLP, where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003, Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and training sessions on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha lives in New York City with his wife and son.

Inhalt

Preface ix

Acknowledgments xiii

Chapter 1 Your Investor Identity: And Why You Need One 1

Chapter 2 Investor Identity Fundamentals: Frames, Motivations, and Goals 15

Chapter 3 Your Investor Personality: Your Character and Style 49

Chapter 4 Your Investor Emotions: The Hidden Drivers of Behavior 69

Chapter 5 Your Investor Values: What's Most Important to You? 99

Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps 115

Chapter 7 Your Investor Stress: Smoothing Out the Ups and Downs 151

Chapter 8 Being Your Best Self 179

Appendix A Summary of Meditation Techniques 205

Appendix B Gratitude List 209

Notes 213

About the Authors 219

Index 221

Rezensionen

"The market is flooded with books on investor psychology, but most only outline the various ways we screw up with our investments. This is the first book that identifies the root causes and gives a variety of practical, imaginative ways to heal thyself." (Kiplinger's Personal Finance, December 2010)

Produkt-Details

• Erscheint lt. Verlag: 2.8.2010
• Reihe/Serie: Wiley Finance Editions
• Reihe/Serie: Wiley Finance Editions
• Sprache: englisch
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Schlagworte: Finance & Investments • Finanz- u. Anlagewesen • Institutional & Corporate Finance • Institutionelle Finanzplanung
• ISBN-10: 0-470-88676-5 / 0470886765
• ISBN-13: 978-0-470-88676-2 / 9780470886762