The Association Guide to Going Global (eBook)

New Strategies for a Changing Economic Landscape

Steven Worth (Autor)

eBook Download: EPUB

2010 | 1. Auflage
224 Seiten
John Wiley & Sons (Verlag)
978-0-470-76971-3 (ISBN)

Infos

Why going global is critical-and inevitable-for your
association's growth and survival

Multiple case studies of associations that have entered the
global arena will be included. The Association Guide to Going
Global demonstrates how many associations have used globalization
to their advantage, finding that increasing their reach and
influence on an international scale has allowed their organizations
continued success.

* Underscores how the advantages of changes outweigh the
risks

* How adapting to new market trends is an act that cannot, and
should not, be avoided

* Offers a problem-solution guide to potentially intimidating
questions about the process

* Explains how small associations may often have an advantage
over large corporations due to flexibility

* Coverage features topics including an overview of problems
encountered, structure, funding/financing, language and culture,
endeavors in specific countries, successes and failures, and what
it means to truly become global.

Avoid mistakes made by other organizations by going global and
ultimately following the paths of those who accomplished their
goals.

Autor

STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.

Inhalt

Foreword by Virgil R. Carter.

Introduction.

Chapter 1 Why Go Global?

Long-Term Implication of Current Trends.

Leading the Way in a Flattened World.

The Rise of SMEs in the Global Arena.

Opportunities in the Face of Declining Membership: How to
Survive When Dealing with Industry Consolidation.

Outwit, Outplay, Outlast: Today's Associations Need Creativity,
Imagination, and a New Focus to Survive.

Putting the Market in the Driver's Seat.

Is a Global Strategy Beyond Your Means?

Associations Could Profit from Global Opportunities.

Assisting Countries in Need With Associations' Missions.

Making the Case to Go Global.

Rising to the Challenge.

Chapter 2 Common Problems in the Global Arena.

Globalization in the New Millennium.

Cross-Border Collaboration: Sell Successfully Overseas by
Learning the Local Needs.

Global Localization.

Sorting Out What Is Global from What Is Local.

Chapter 3 The Structure of the Globalized
Association.

A Regional Development Strategy.

Buy-in Through Collaboration.

Bigger May Not be Better for Associations Planning to Go
Global.

Strategic Alliances and Sister Companies.

Regional Structure, Board Members, and Localization.

What Is Fair in a Global Democratic Governance Structure?

Leadership in a Consensus-Based Environment.

Chapter 4 Funding and Financing.

Sources of Income.

Mixed Signals on Globalization.

The Globalization Dilemma.

Moving from Corporate Sponsorship to Corporate Partnership.

Chapter 5 Language and Culture.

Cross-Cultural Deal Making: Don't Take "Yes" for an Answer!

Language and Policies Relating to Languages.

Guarding Your Intellectual Property Rights.

Should Your Brand Be Scrubbed Clean of Any Cultural Bias?

Foreign Representatives.

Term Limits.

Flexibility and the Ability to Make Mistakes.

Being True to Your Word.

When in Rome.

The Tug of War between Local and Global.

Chapter 6 Endeavors in Specific Countries.

Global Strategies Begin with Research.

Entering the Chinese Market.

Succeeding in India.

Special Challenges in Transatlantic Relations.

Following the Flag.

Relative Merits of These Markets.

The Fee-for-Service Model Migration.

Chapter 7 Successes and Failures: Key Ingredients to
Globalization Success.

Action Plans for Globalization Success.

A Look at Four Options.

Costs versus Benefits of Each Model in Four Overseas Market
Categories.

Chapter 8 Final Thoughts on Truly Becoming
"Global".

Globalization Is Survival: Becoming Global as an Antidote to
Stagnant or Declining Markets.

Globalization Is a New Opportunity: Becoming Global Is Not Just
for the Wealthy.

Globalization Is a Tidal Force: Doing Well by Doing Good.

Globalization Is Outreach: Communities of Common Interest.

Doing Well by Doing Good--Continued.

About the Author.

Index.

Rezensionen

"The book takes associations from concept to carry-through in terms of setting a plan for going global., covering topics including defining what globalization will do for the association, pros and cons of going global, structure models, partnering and classifying international markets." (USAE Community Newspaper, 8/17/10)

Produkt-Details

• Erscheint lt. Verlag: 28.6.2010
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Gemeinnützige Organisationen / Management u. Führung • Gemeinnützige Organisationen / Management u. Führung • Non-Profit Organizations / Management Leadership • Wirtschaft u. Management
• ISBN-10: 0-470-76971-8 / 0470769718
• ISBN-13: 978-0-470-76971-3 / 9780470769713