Delivering Business Analytics (eBook)

Practical Guidelines for Best Practice

Evan Stubbs (Autor)

eBook Download: PDF

2013 | 1. Auflage
368 Seiten
John Wiley & Sons (Verlag)
978-1-118-55954-3 (ISBN)

Infos

AVOID THE MISTAKES THAT OTHERS MAKE - LEARN WHAT LEADS
TO BEST PRACTICE AND KICKSTART SUCCESS

This groundbreaking resource provides comprehensive coverage
across all aspects of business analytics, presenting proven
management guidelines to drive sustainable differentiation. Through
a rich set of case studies, author Evan Stubbs reviews solutions
and examples to over twenty common problems spanning managing
analytics assets and information, leveraging technology, nurturing
skills, and defining processes.

Delivering Business Analytics also outlines the Data
Scientist's Code, fifteen principles that when followed
ensure constant movement towards effective practice. Practical
advice is offered for addressing various analytics issues; the
advantages and disadvantages of each issue's solution; and
how these solutions can optimally create organizational value.

With an emphasis on real-world examples and pragmatic advice
throughout, Delivering Business Analytics provides
a reference guide on:

* The economic principles behind how business analytics leads to
competitive differentiation

* The elements which define best practice

* The Data Scientist's Code, fifteen management principles
that when followed help teams move towards best practice

* Practical solutions and frequent missteps to twenty-four common
problems across people and process, systems and assets, and data
and decision-making

Drawing on the successes and failures of countless
organizations, author Evan Stubbs provides a densely packed
practical reference on how to increase the odds of success in
designing business analytics systems and managing teams of data
scientists.

Uncover what constitutes best practice in business analytics and
start achieving it with Delivering Business
Analytics.

Autor

EVAN STUBBS is the Chief Analytics Officer for SAS Australia / New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written The Value of Business Analytics, a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine interfaces for concept cars and models that predict criminal behavior, and has helped organizations establish analytical centers of excellence.

Inhalt

Preface xi

Acknowledgments xix

Part One Business Analytics Best Practices 1

Chapter 1 Business Analytics: A Definition 5

What Is Business Analytics? 5

Core Concepts and Definitions 7

Chapter 2 The Competitive Advantage of Business Analytics
11

Advantages of Business Analytics 14

Challenges of Business Analytics 23

Establishing Best Practices 27

Part Two The Data Scientist's Code 29

Chapter 3 Designing the Approach 31

Think about Competencies, Not Functions 31

Drive Outcomes, Not Insight 36

Automate Everything Non-Value-Added 38

Start Flexible, Become Structured 40

Eliminate Bottlenecks 43

Chapter 4 Creating Assets 47

Design Your Platform for Use, Not Purity 47

Always Have a Plan B 52

Know What You Are Worth 54

Own Your Intellectual Property 57

Minimize Custom Development 60

Chapter 5 Managing Information and Making Decisions
65

Understand Your Data 65

It's Better to Have Too Much Data Than Too Little 69

Keep Things Simple 74

Function Should Dictate Form 77

Watch the Dynamic, Not Just the Static 79

Part Three Practical Solutions: People and Process 85

Chapter 6 Driving Operational Outcomes 87

Augmenting Operational Systems 88

Breaking Bottlenecks 98

Optimizing Monitoring Processes 106

Encouraging Innovation 113

Chapter 7 Analytical Process Management 127

Coping with Information Overload 128

Keeping Everyone Aligned 137

Allocating Responsibilities 144

Opening the Platform 151

Part Four Practical Solutions: Systems and Assets 159

Chapter 8 Computational Architectures 161

Moving Beyond the Spreadsheet 162

Scaling Past the PC 173

Staying Mobile and Connected 180

Smoothing Growth with the Cloud 183

Chapter 9 Asset Management 191

Moving to Operational Analytics 192

Measuring Value 202

Measuring Performance 210

Measuring Effort 220

Part Five Practical Solutions: Data and Decision Making 231

Chapter 10 Information Management 233

Creating the Data Architecture 234

Understanding the Data Value Chain 242

Creating Data-Management Processes 249

Capturing the Right Data 256

Chapter 11 Decision-Making Structures 263

Linking Analytics to Value 264

Reducing Time to Recommendation 269

Enabling Real-Time Scoring 277

Blending Rules with Models 284

Appendix The Cheat Sheets 291

Glossary 313

Further Reading 331

About the Author 333

Index 335

Rezensionen

PRAISE FOR DELIVERING BUSINESS ANALYTICS

"A stellar collection of real-life experiences of a business
analytics expert and a bible for every leader of a business
analytics function."--Kerem Tomak, VP of Marketing
Analytics, Macys.com

"(This) book is densely packed with the Zen of business
analytics from his wealth of experience and expertise ... this
is not ten steps to success for mindless management. It richly
rewards re-reads and reflection."--James Mansell,
Director of Innovation and Strategic Design, Ministry of Social
Development New Zealand

"In this book, Evan Stubbs addresses the many obstacles to
delivering solid business results from analytics ... an
analytics group that cannot demonstrate return on investment will
soon lose funding. This book shows how to pick projects with good
revenue potential and how to measure the value those projects
create. I would recommend this to anyone who manages an analytics
group."--Michael J.A. Berry, Analytics Director,
TripAdvisory for Business, co-author of Mastering Data
Mining and Data Mining Techniques

"In this new book, Evan clearly outlines how an organization can
get more value from business analytics. His descriptions of common
problems and challenges, his identification of false solutions and
his clarity in describing best practices make for a readable book
that practitioners should be able to put together at
once."--James Taylor, CEO, Decision Management
Solutions, co-author of Smart Enough Systems and author of
Decision Management Systems

"For organizations to capitalize on analytics they have to
not only do analysis of data, but they have to convert the results
of analytics into products and services that users can use. This is
where Evan's latest book helps. It covers the issues that
bear directly on how analytics should be operationalized. This is
essentially about embedding analytical solutions in the business of
an organization. This process sounds simple in theory but is far
from simple in practice. Evan covers the relevant issues such
as people, infrastructure, data and processes. If there is a single
statement that summarizes what Evan's book is about it is
that the creation of value is more important than insight.
Evan's book is about how to do this."--Warwick
Graco, Senior Director of Operational Analytics, Australian
Taxation Office

Produkt-Details

• Erscheint lt. Verlag: 30.1.2013
• Reihe/Serie: SAS Institute Inc
• Reihe/Serie: SAS Institute Inc
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Strategic Management • Strategisches Management • Wirtschaft u. Management
• ISBN-10: 1-118-55954-1 / 1118559541
• ISBN-13: 978-1-118-55954-3 / 9781118559543