Managerial Economics, Global Edition

Paul Keat, Philip Young, Steve Erfle (Autoren)

Buch | Softcover

624 Seiten

2013 | 7th edition
Pearson Education Limited (Verlag)
978-0-273-79193-5 (ISBN)

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For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

1. Introduction
2. The firm and Its Goals
3. Supply and Demand
4. Demand Elasticity
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
7. The Theory and Estimation of Cost
8. Pricing and Output Decisions: Perfect Competition and Monopoly
9. Pricing and Output Decision: Monopolistic Competition and Oligopoly
10.Special Pricing Practices
11.Game Theory and Asymmetric Information
12.Capital Budgeting and Risk
13.The Multinational Corporation and Globalization
14.Government and Industry: Challenges and Opportunities for Today’s Manager
15.Managerial Economics in Action

Erscheint lt. Verlag	13.1.2023
Verlagsort	Harlow
Sprache	englisch
Maße	204 x 254 mm
Gewicht	1150 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-273-79193-1 / 0273791931
ISBN-13	978-0-273-79193-5 / 9780273791935
Zustand	Neuware