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Cust Global Business Environment

Bruno Mascitelli, John Tinney (Autoren)

Buch | Softcover

243 Seiten

2012
McGraw-Hill Education / Australia (Verlag)
978-1-121-55515-0 (ISBN)

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"The Global Business Environment- an Australian Perspective" by Bruno Mascitelli and John Tinney is to be applauded. It both explores the international business environment from an Australian perspective and highlights areas where other countries are likely to markedly differ from Australia and the issues impacting on international business that need to be borne in mind. Written in an engaging way that is easy to read, it immerses the reader into the international business scene from an Australian perspective taking into account the history of engagement, the prejudices, the strengths and the weaknesses of the Australian business environment- an environment that differs markedly from that in the US, China, India, Brazil, Russia and other countries that might provide attractive business partner for Australian firms. Professor Richard Fletcher Adjunct Professor of Marketing, University of Western Sydney Click here to purchase an eBook

Erscheint lt. Verlag	30.5.2012
Zusatzinfo	Figures; Tables, black and white
Sprache	englisch
Maße	217 x 280 mm
Gewicht	625 g
Themenwelt	Sonstiges ► Geschenkbücher
	Wirtschaft ► Betriebswirtschaft / Management
	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
ISBN-10	1-121-55515-2 / 1121555152
ISBN-13	978-1-121-55515-0 / 9781121555150
Zustand	Neuware