Successful Marketing Strategies for Nonprofit Organizations (eBook)

Winning in the Age of the Elusive Donor

Barry J. McLeish (Autor)

eBook Download: EPUB | PDF

2010 | 2. Auflage
288 Seiten
John Wiley & Sons (Verlag)
978-0-470-92551-5 (ISBN)

Infos

From a leading expert on nonprofit marketing, the only marketing
handbook a nonprofit manager will ever need-now fully revised and
updated

In Successful Marketing Strategies for Nonprofit
Organizations, Second Edition, nonprofit marketing guru Barry
J. McLeish shares everything he's learned during more than two
decades managing and consulting nonprofits of every shape and size.
Skipping all the arcane theory and the business school jargon, he
gives you clear, step-by-step advice and guidance and all the tools
you need to develop and implement a sophisticated marketing program
tailored to your organization's needs and goals.

* New sections on the new media available to nonprofit
marketers

* Techniques for analyzing your market and developing a
comprehensive marketing plan

* Marketing strategies that will support fund-raising, promote
new services, and enhance your organization's reputation and
visibility

* Methods for developing a marketing program that reaches both
the consumers of your service and the donors who support your
organization

Do you need to breathe new life into your existing marketing
department? Successful Marketing Strategies for Nonprofit
Organizations, Second Edition gives you the tools, the
know-how, and the confidence you need to succeed.

Autor

BARRY McLEISH is International Vice President at McConkey-Johnston International, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey-Johnston, McLeish was the director of development for a $22 million nonprofit organization and served as project director for the organization's $30 million capital campaign. He is a frequent and popular seminar leader, having spoken at numerous conventions in the United States and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the National Association of Manufacturers. He is the author of Yours, Mine, and Ours: Creating a Compelling Donor Experience (Wiley).

Produkt-Details

• Erscheint lt. Verlag: 25.10.2010
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Schlagworte: Business & Management • Gemeinnützige Organisation • Gemeinnützige Organisationen / Marketing u. Kommunikation • Gemeinnützige Organisation • Gemeinnützige Organisationen / Marketing u. Kommunikation • Non-Profit Organizations / Marketing & Communications • Wirtschaft u. Management
• ISBN-10: 0-470-92551-5 / 0470925515
• ISBN-13: 978-0-470-92551-5 / 9780470925515