Win with Advanced Business Analytics (eBook)

Creating Business Value from Your Data

Jean-Paul Isson, Jesse Harriott (Autoren)

eBook Download: EPUB

2012 | 1. Auflage
416 Seiten
John Wiley & Sons (Verlag)
978-1-118-41708-9 (ISBN)

Infos

Plain English guidance for strategic business analytics and big
data implementation

In today's challenging economy, business analytics and big data
have become more and more ubiquitous. While some businesses don't
even know where to start, others are struggling to move from beyond
basic reporting. In some instances management and executives do not
see the value of analytics or have a clear understanding of
business analytics vision mandate and benefits. Win with
Advanced Analytics focuses on integrating multiple types of
intelligence, such as web analytics, customer feedback, competitive
intelligence, customer behavior, and industry intelligence into
your business practice.

* Provides the essential concept and framework to implement
business analytics

* Written clearly for a nontechnical audience

* Filled with case studies across a variety of industries

* Uniquely focuses on integrating multiple types of big data
intelligence into your business

Companies now operate on a global scale and are inundated with a
large volume of data from multiple locations and sources: B2B data,
B2C data, traffic data, transactional data, third party vendor
data, macroeconomic data, etc. Packed with case studies from
multiple countries across a variety of industries, Win with
Advanced Analytics provides a comprehensive framework and
applications of how to leverage business analytics/big data to
outpace the competition.

Autor

JEAN PAUL ISSON is an internationally recognized speaker and an expert in advanced business analytics. He is Global Vice President of BI and predictive analytics at Monster Worldwide, Inc., where he has built his team from the ground up and successfully conceived and implemented advanced analytics and web mining solutions. Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, implementing churn models and pioneering the Customer Lifetime Value segmentation to optimize services marketing and sales activities. JESSE S. HARRIOTT, PHD, is Chief Analytics Officer for Constant Contact. Previously, Jesse was Chief Knowledge Officer at Monster Worldwide where he helped drive annual revenue from $300 million to over $1.3 billion. Harriott started an international analytics division at Monster and created the Monster Employment Index, now tracked in the United States, Europe, and Asia by millions of people. He also led web analytics, business intelligence, competitive intelligence, data governance, marketing research, and sales analytics departments for Monster. Jesse has taught at the University of Chicago and was named one of Boston's Top 40 Under 40.

Produkt-Details

• Erscheint lt. Verlag: 25.9.2012
• Reihe/Serie: SAS Institute Inc
• Reihe/Serie: SAS Institute Inc
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Business & Management • Strategic Management • Strategisches Management • Wirtschaft u. Management
• ISBN-10: 1-118-41708-9 / 1118417089
• ISBN-13: 978-1-118-41708-9 / 9781118417089