Benefits Management (eBook)

How to Increase the Business Value of Your IT Projects

John Ward, Elizabeth Daniel (Autoren)

eBook Download: EPUB

2012 | 2. Auflage
John Wiley & Sons (Verlag)
978-1-118-38160-1 (ISBN)

Infos

The second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts.

The book now also includes:

• International survey results that reinforce the importance of the topic, the key management issues and evidence of how the more successful organizations' practices are closely aligned with those described in the book.
• A Benefits Management Maturity diagnostic which enables organizations to understand the reasons for their current investment success levels and then how to increase them.
• Discussion of the role and contribution Project Management Offices (PMOs): how they can improve the delivery of value IT projects.
• Further practical advice and guidance on Program and Portfolio Management, including findings from the authors’ recent research in several large organizations.

John Ward is Emeritus Professor at Cranfield University, School of Management. He was previously Professor of Strategic Information Systems and Director of the Information Systems Research Centre. Prior to joining Cranfield, he worked in industry for 15 years and continues to be a consultant to a number of major organizations. As well as publishing many papers and articles, he is co-author of the book Strategic Planning for Information Systems. He is a Fellow of the Chartered Institute of Management Accountants and has served two terms as President of the UK Academy for Information Systems. 

Elizabeth Daniel is Professor of Information Management and Associate Dean of Research and Scholarship at the Open University Business School (OUBS). Prior to joining OUBS in 2005, she worked in the IS Research Centre at Cranfield School of Management. Elizabeth’s research has addressed a number of areas including benefits management and IS in marketing and supply chains. Recent work has included studies of home-based online businesses and the uses of consumer and employee data. She has published many papers in leading academic journals and a number of management reports.

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Chapter 1

The Challenges of IS/IT Projects

Information systems and technology (IS/IT) are now essential components of the majority of businesses, allowing them to achieve greater efficiency of operations, increased agility in responding to changing market demands and the ability to develop innovative products and services. Equally, almost all public sector organizations could not deliver their services effectively and economically without the extensive use of IS/IT or ICT, as it is generally called in the public sector. However, despite the consensus about the strategic importance of IS and IT and the considerable investments that organizations continue to make in their purchase and implementation, the realization of benefits remains challenging. Our own research discussed in Chapter 5 (Ward and Daniel, 2008) has found that, in the majority of organizations we surveyed (57%), less than half of the projects they undertook delivered the expected benefits. This is consistent with earlier studies that show the majority of IS/IT projects are judged to be unsuccessful in terms of the benefits achieved.

‘Companies currently spend about 5% of their revenues on IT. While there is a large variation in that number, there is an even greater variance in the benefit that companies get out of their IT.’ Upton and Staats (2008)

We would suggest that the bald statistics hide a number of more subtle issues:

• Organizations are implementing more complex and sophisticated information systems and other IT applications, which require in­creasing levels of managerial and employee skill to deliver and use effectively.
• Expectations created by the IT industry are not realistic in terms of proven benefits or the time it takes to realize them. Despite this, many senior executives tend to believe the promises of instant success they read about in business magazines or hear being promoted by suppliers and consultants.
• The applications are often enterprise-wide and impact more people inside the organization and also relationships with external trading partners and customers. One organization cannot prescribe how others will conduct their business, and achieving benefits relies on the active cooperation of a wide range of stakeholders.
• The types of benefit that IS/IT can deliver are increasingly diverse and less easy to identify, describe, measure and quantify. Uses of IS/IT have increased the volume and quality of information available, but it is still difficult to explicitly value the contribution many of its uses make to organizational success.
• In many cases, it is difficult to relate business performance improve­ments to specific IS/IT projects, as they usually result from a combination of improved technology and other changes in the ways of working.
• The prevailing focus of many organizations on achieving a short-term financial return from their investments prevents many of the longer-term benefits of a coherent and sustained IS/IT investment strategy from being achieved.
• As will be discussed in various parts of this book, organizations do not consistently undertake benefit reviews at the end of projects and transfer lessons learned to future projects. Our research has found that this is the key differentiator between organizations that are more successful in delivering benefits from IS/IT projects and organizations that are less successful.

At the same time the commercial and social contexts in which those investments are made are changing rapidly, both in terms of globalizing industries and the extensive use of IT in individuals’ lives. Organizations not only have to align and synchronize their IS/IT projects with evolving business strategies, but also meet the expectations of ever-more sophisticated customers and, in the public sector, citizens. The volume of information now held electronically, in combination with legislation, has increased the need for greater security of the data stored to counter the threats from fraud and ‘leaks’, as well as to protect organizations’ assets and individuals’ rights.

While these challenges largely result from the rapidly evolving use of technology and the complex problems associated with the scale and scope of deployment, there are a number of management issues that are critical to successful investment.

Strategic Intent and Actions Required

Employees often report that their organizations are continually undergoing change, and that the rate of change is increasing. This is often a result of senior managers developing strategies in order to respond to internal pressures on the organization. However, whilst managers are aware of the pressures and can decide on apparently appropriate responses, they are often unaware of the implications of those responses for the staff, ways of working and systems within the organization. Expressed another way, it could be argued that ‘the devil is often in the detail’.

The public sector, in particular, often suffers from disconnects between strategic intentions and the actions that must be undertaken to achieve them. Politicians make announcements on policy or service changes, which often include significant IS/IT projects, without understanding the implications of implementing those systems at the local level. For example, new healthcare systems in the National Health Service (NHS) in the UK usually require implementation across a large number of providers, either Hospital Trusts or Local Health Economies, all of which are at different levels of experience and sophistication with their current systems. The realization of benefits when many separate parties are involved, all of which are at different starting points, is highly challenging.

Recognition of Organizational Factors

The promises made by the vendors of information technology suggest that all an organization needs to do to improve its performance is to implement a given application or set of hardware – often termed the ‘silver bullet’ approach to IT deployment. However, considerable research has shown that such implementations should not simply be exercises in technology deployment, but, to be successful, should also be accompanied by complementary changes in processes, the working practices of individuals and groups, the roles of individuals and even the culture of the organization. It is the investment in these organizational factors that is often missing, and this is why benefits are not being realized.

Finding a Fair Balance of Benefits

The increased adoption of enterprise-wide systems, as noted above, means that a wider range of users will have access to or be required to use information systems. The investment in such systems is often predicated on the benefits that will be realized by the organization; however, as noted by Jurison (1996), realizing those benefits depends on achieving:

‘a fair balance of benefits between the organization and its stakeholders. The issue of gain sharing is of critical importance … with no apparent benefits to them, stakeholders are likely to resist the changes.’ Jurison (1996)

A Common Understanding

The different stakeholders associated with many new system projects result in a variety of perspectives on what the system is expected to achieve and how changes could be made to deliver these benefits. Unless all the stakeholders understand why change is needed and can agree an approach to achieving the necessary changes, it is likely that individuals and groups will pursue multiple different, potentially conflicting, approaches that can waste time and resources, resulting in difficulty in realizing the expected benefits.

Dissatisfaction with Current Approaches to Benefits Delivery

In 2006–2008, we undertook two surveys (one in collaboration with Vlerick Leuven Ghent Management School in Belgium and the other with Cutter Benchmarking Consortium) of senior business and IT managers, in order to explore the activities involved in the delivery of benefits and satisfaction with those activities. In total over 200 responses were received from organizations in over 30 countries. The overall results were almost identical from the two surveys and showed few differences when analysed by geography, type of organization or respondent. The findings relating to satisfaction are summarized in Table 1.1 and show that, in most areas, the managers surveyed were not satisfied with their current practices.

Table 1.1: Satisfaction with benefits management activities

Not satisfied with their current approach

Identification of project costs

43%

Project prioritization

59%

Identifying benefits

68%

Development of business cases

69%

Planning the delivery of benefits

75%

Evaluation and review of benefits realized

81%

Table 1.1 shows that respondents were most satisfied with their identification of project costs. However, whilst some organizations take a comprehensive approach to identifying costs, the survey found that this is not always the case, with many organizations failing to include internal costs associated with achieving business changes, with the implementation of systems and with new ways of working once the system is operational. Without an understanding of the full costs involved in an IS/IT...

Produkt-Details

• Erscheint lt. Verlag: 18.7.2012
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Authors • Best Practices • business • Business & Management • challenges • disciplines • Edition • Enduring • Examples • exemplified • Experience • extensive • Information • Management • nonit • Organizations • Projects • proven • Range • Synthesized • techniques • Technology • Value • variety • wide • Wirtschaft u. Management
• ISBN-10: 1-118-38160-2 / 1118381602
• ISBN-13: 978-1-118-38160-1 / 9781118381601