Design Like Apple (eBook)

Seven Principles For Creating Insanely Great Products, Services, and Experiences

John Edson (Autor)

eBook Download: EPUB

2012 | 1. Auflage
208 Seiten
John Wiley & Sons (Verlag)
978-1-118-33176-7 (ISBN)

Infos

Implement the same principles that shaped Apple's approach to
design



Apple sees design as a tool for creating beautiful experiences
that convey a point of view down to the smallest detail--îfrom
the tactile feedback of keyboard to the out-of-the-box experience
of an iPhone package. And all of these capabilities are founded in
a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's
unique approach to product creation, manufacturing, delivery, and
customer experience.

* Offers behind-the-scenes stories from current and recent Apple
insiders

* Draws on case studies from other companies that have mastered
the creative application of design to create outrageous business
results

* Delivers how-to lessons across design, marketing, and business
strategy

Bridging creativity and commerce, this book will show you to how
to truly Design Like Apple.

Autor

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

Inhalt

Introduction: Apple, Design and Steve Jobs

Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage

Chapter 2: Design The Organization: Nurturing taste, talent and a design culture

Chapter 3: The Product Is the Marketing: Great Products Sell Themselves

Chapter 4: Design Is Systems Thinking: Product and context are one.

Chapter 5: Design Out Loud: Prototyping to Perfection

Chapter 6: Design Is For People: Connecting with Your Customer

Chapter 7: Design With Conviction: Commit to a unique voice

Conclusion

Index

Produkt-Details

• Erscheint lt. Verlag: 12.6.2012
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Schlagworte: Business & Management • Business & Management Special Topics • Spezialthemen Wirtschaft u. Management • Wirtschaft • Wirtschaft u. Management
• ISBN-10: 1-118-33176-1 / 1118331761
• ISBN-13: 978-1-118-33176-7 / 9781118331767