Small Business For Dummies

Veechi Curtis (Autor)

Buch | Softcover

416 Seiten

2012 | 4th Australian and New Zealand Edition
For Dummies (Verlag)
978-1-118-22280-5 (ISBN)

Infos

Secure your business successwith this best-selling guideThinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.Find out what works for you - decide whether to start from scratch, buy an existing business or purchase a franchiseBuild a business plan - develop a blueprint for business success with a winning business planDevelop a marketing strategy - find your unique selling point, build your brand and set sales goalsUnderstand the importance of customer service - deliver beyond expectations, listen to customers and transform complaints into salesRamp up your management skills - understand your legal obligations as an employer, recruit the best employees and build a great teamSucceed online - develop a website, secure high rankings on the search engines and build online salesKeep your business profitable - understand Profit & Loss reports, manage profit margins and set budgets

Inhalt

Introduction 1 Part I: First Steps 7 Chapter 1: Is Small Business for You? 9 Chapter 2: Buying a Business 25 Chapter 3: Getting into the Franchising Game 41 Part II: Jump In, Get Wet 57 Chapter 4: Planning for Success 59 Chapter 5: Getting the Legals Right 77 Chapter 6: Financing Your Business 99 Part III: Killer Marketing 115 Chapter 7: Creating Your Marketing Plan 117 Chapter 8: Developing Online Strategies 137 Chapter 9: Making Service Your Business 159 Part IV: People Power 177 Chapter 10: Becoming an Employer 179 Chapter 11: The Art of Management 201 Part V: High Finance 221 Chapter 12: Cooking the Books 223 Chapter 13: Understanding Financial Statements 243 Chapter 14: Calculating Margins and Ratios 265 Chapter 15: Taming the Tax Tyrant 281 Part VI: Horses for Courses 303 Chapter 16: Especially for Retailers 305 Chapter 17: Especially for Manufacturers and Wholesalers 325 Part VII: The Part of Tens 343 Chapter 18: Ten Things to Do If You Hit Hard Times 345 Chapter 19: Ten Ways (Almost!) to Make Technology Your Friend 353 Chapter 20: Ten Tips for Selling Your Business 363 Index 373

Produkt-Details

• Erscheint lt. Verlag: 25.1.2013
• Sprache: englisch
• Maße: 19 x 24 mm
• Gewicht: 1 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-118-22280-6 / 1118222806
• ISBN-13: 978-1-118-22280-5 / 9781118222805
• Zustand: Neuware