Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth

Drew Williams, Jonathan Verney (Autoren)

Buch | Softcover

352 Seiten

2013
McGraw-Hill Professional (Verlag)
978-0-07-180905-4 (ISBN)

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Presents the proven 7-step marketing system for fast and furious business growth. Whether you're wondering how to get your startup off the ground or looking for answers to why your businesshas stalled, this title shows you how to feed - and unleash - the beast that is your business.

The proven 7-step marketing system for fast and furious business growthWhether you're wondering how to get your startup off the ground or looking for answers to why your businesshas stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business.

"Williams and Verney have written the operating manual for driving market share and revenue in thetwenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger

"Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com

"Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com

Drew Williams is a serial entrepreneur who sold one of his businesses for eight figures. He has served as head of marketing for several multi-billion-dollar companies and is currently managing partner at nuRevenue Partners. Jonathan Verney is president of the Corporate Storyteller Inc., a story-driven communications agency, and coauthor of Live Well, Retire Well. His passion is helping businesses articulate their vision and their story.

A Beastly Foreword vii
Preface ix
Introduction: Out of the Wilderness xi

Part One: Focus Your Beast

Step 1 ASK How a Single Question Can Reveal Your Future

Chapter 1 Understanding Your Beast 5
Chapter 2 How to Discover Your Beast Potential 15
Chapter 3 What Color Is Your Beast? 25

Step 2 LISTEN And Let Your Customers Drive the Bus

Chapter 4 The Laws of Engagement 33
Chapter 5 Target: The First Law of Engagement 43
Chapter 6 Value: The Second Law of Engagement 59
Chapter 7 Offer: The Third Law of Engagement 69

Step 3 FOCUS Organizing Your Resources for the Engagement

Chapter 8 The Paths to Engagement 95
Chapter 9 Your Engagement Engine 111
Chapter 10 Fine-Tuning Your Sales Conversion 129

Part Two: Grow Your Beast

Step 4 ATTRACT The Secret to Being Found by Prospects

Chapter 11 Getting Found by Search 151
Chapter 12 Getting Found by Placement 165
Chapter 13 Getting Found by Contribution 181

Step 5 PURSUE The Secret to Finding Prospects

Chapter 14 The Beast Prospect List 197
Chapter 15 Pursuit and Breakthrough 211
Chapter 16 Sophie Launches Her Pursuit Campaign 235

Step 6 NURTURE Nurture, Convert, and Grow Big

Chapter 17 Paul Launches His Nurture Campaign 255
Chapter 18 Turning Customers into Fans 281

Step 7 GROW! Measure Your Growth and Track Your Success

Chapter 19 Unleashing Your Beast 293
Chapter 20 Maintaining Outrageous Growth 311
Notes 313
Index 319

Erscheint lt. Verlag	16.7.2013
Zusatzinfo	20 Illustrations
Sprache	englisch
Maße	196 x 224 mm
Gewicht	607 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-07-180905-8 / 0071809058
ISBN-13	978-0-07-180905-4 / 9780071809054
Zustand	Neuware