Essentials of Economics plus NEW MyEconLab with Pearson eText (1-semester access) -- Access Card Package

R. Glenn Hubbard, Anthony Patrick O'Brien (Autoren)

Media-Kombination

744 Seiten

2012 | 3rd edition
Prentice Hall
978-0-13-296168-4 (ISBN)

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--Learn economics through real business examples.

Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—readers will benefit from understanding the economic forces behind their work.

PART1: INTRODUCTION

Chapter 1: Economics: Foundations and Models

Appendix: Using Graphs and Formulas

Chapter 2: Trade-offs, Comparative Advantage, and the Market System

Chapter 3: Where Prices Come From: The Interaction of Demand and Supply

PART 2: MARKETS IN ACTION: POLICY AND APPLICATIONS

Chapter 4: Market Efficiency and Market Failure

Chapter 5: The Economics of Healthcare

PART 3: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS

Chapter 6: Firms, the Stock Market, and Corporate Governance

Chapter 7: Consumer Choice and Elasticity

Chapter 8: Technology, Production, and Costs

PART 4: MARKET STRUCTURE AND FIRM STRATEGY

Chapter 9: Firms in Perfectly Competitive Markets

Chapter 10: Monopoly and Antitrust

Chapter 11: Monopolistic Competition and Oligopoly

PART 5: MACROECONOMIC FOUNDATIONS

Chapter 12: GDP: Measuring Total Production and Income

Chapter 13: Unemployment and Inflation

PART 6: LONG-RUN AND SHORT-RUN FLUCTUATIONS

Chapter 14: Economic Growth, the Financial System and Business Cycles

Chapter 15: Aggregate Demand and Aggregate Supply Analysis

            Appendix: Schools of Macro Thought

PART 7: MONETARY AND FISCAL POLICY

Chapter 16: Money, Banks, and the Federal Reserve System

Chapter 17: Monetary Policy

Chapter 18: Fiscal Policy

Chapter 19: Comparative Advantage, International Trade, and Exchange Rates

Erscheint lt. Verlag	28.11.2012
Verlagsort	Upper Saddle River
Sprache	englisch
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	0-13-296168-7 / 0132961687
ISBN-13	978-0-13-296168-4 / 9780132961684
Zustand	Neuware