ABC's of Relationship Selling
McGraw-Hill Inc.,US
978-0-07-235282-5 (ISBN)
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Part 1 Selling as a profession: the life, times, and career of the professional salesperson; social, ethical. and legal issues in selling. Part 2 Preparation for relationship selling: the psychology of selling - why people buy; communication and persuasion - it's not all talk; sales knowledge - customers, products, technologies. Part 3 The relationship selling process: prospecting - the lifeblood of selling; planning the sales call os a must! carefully select which sales presentation method to use; begin your presentation strategically; elements of a great sales presentation; welcome your prospect's objections; closing begins the relationship; service and follow-up for customer satisfaction and retention. Part 4 Careers in selling: retail, business, services, and nonprofit selling.
| Erscheint lt. Verlag | 1.8.1999 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 203 x 250 mm |
| Gewicht | 770 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-235282-5 / 0072352825 |
| ISBN-13 | 978-0-07-235282-5 / 9780072352825 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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