How to Write a Marketing Plan

John Westwood (Autor)

Buch | Softcover

184 Seiten

2013 | 4th Revised edition
Kogan Page Ltd (Verlag)
9780749467128 (ISBN)

Infos

How to Write a Marketing Plan, 4th edition, is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

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How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
With a brand new chapter to help you produce mini-plans and seize new opportunities quickly,
it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

Autor

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Inhalt

Chapter - 01: Introduction;
Chapter - 02: Situation analysis – the marketing audit;
Chapter - 03: Objectives;
Chapter - 04: Strategies and action plans;
Chapter - 05: The distribution plan;
Chapter - 06: The advertising and promotions plan;
Chapter - 07: Costs and budgets;
Chapter - 08: Writing the plan;
Chapter - 09: Presenting the plan, follow-up and revision;
Chapter - 10: Mini plans and quick plans

Produkt-Details

• Erscheint lt. Verlag: 3.3.2013
• Reihe/Serie: Creating Success series
• Verlagsort: London
• Sprache: englisch
• Maße: 139 x 217 mm
• Gewicht: 254 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-13: 9780749467128 / 9780749467128
• Zustand: Neuware