The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Paul Marsden, Paul Chaney (Autoren)

Buch | Softcover

208 Seiten

2013
McGraw-Hill Professional (Verlag)
9780071802024 (ISBN)

Artikel merken

Helps you learn the secrets to unlocking sales with the "Big Five" - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. This title distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning "Likes" into "Buys".

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".

The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Erscheint lt. Verlag	16.1.2013
Zusatzinfo	0 Illustrations
Sprache	englisch
Maße	155 x 229 mm
Gewicht	286 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780071802024 / 9780071802024
Zustand	Neuware