Access Card for International Business: Global Edition
Pearson Education Limited (Hersteller)
978-0-273-76587-5 (ISBN)
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Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
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Part 1: The World's Marketplaces
Chapter 1: An Overview of International Business
Chapter 2: Global Marketplaces and Business Centers
Chapter 3: Legal, Technological, Accounting, and Political Environments
Chapter 4: The Role of Culture
Chapter 5: Ethics and Social Responsibility in International Business
Part 2: The International Environment
Chapter 6: International Trade and Investment
Chapter 7: The International Monetary System and the Balance of Payments
Chapter 8: Foreign Exchange and International Financial Markets
Chapter 9: Formulation of National Trade Policies
Chapter 10: International Cooperation Among Nations
Part 3: Managing International Business
Chapter 11: International Strategic Management
Chapter 12: Strategies for Analyzing and Entering Foreign Markets
Chapter 13: International Strategic Alliances
Chapter 14: International Organization Design and Control
Chapter 15: Leadership and Employee Behavior in International Business
Part 4: Managing International Business Operations
Chapter 16: International Marketing
Chapter 17: International Operations Management
Chapter 18: International Financial Management
Chapter 19: International Human Resource Management and Labor Relations
| Erscheint lt. Verlag | 3.5.2012 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 126 x 179 mm |
| Gewicht | 20 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-76587-6 / 0273765876 |
| ISBN-13 | 978-0-273-76587-5 / 9780273765875 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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