Performance Evaluation of Foreign Subsidiaries (eBook)

Katharina Kretschmer (Autor)

eBook Download: PDF

2011
XXVI, 363 Seiten
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-9922-1 (ISBN)

Infos

Katharina Kretschmer contributes to the role typology research stream in international business. The book is highly relevant for management practice. Deep insights into the implications of subsidiary roles are displayed, and it is shown that role-specific subsidiary management is possible if not necessary. In the future, MNC managers could benefit even more when, instead of treating all their subsidiaries alike, approaching them differently - especially when evaluating their performance.

Dr. Katharina Kretschmer promovierte an der ESCP-EAP, Europäische Wirtschaftshochschule, in Berlin und ist als Unternehmensberaterin bei The Boston Consulting Group tätig.

Inhalt

mir-Edition 3
Vorwort der Herausgeber 6
Foreword of the Editors 7
Foreword 8
Preface 10
Overview of the Contents 12
Contents 13
Figures 18
Tables 20
1 Introduction 24
1.1 Performance Evaluation of Foreign Subsidiaries as a Management Problem 24
1.2 Research Background and Research Questions 25
1.3 Outline of the Study 27
2 Defining Performance Evaluation and Its Role as Control Mechanism 29
2.1 Performance Evaluation as Control Mechanism 29
2.1.1 Control 29
2.1.2 Performance as Achievement of Legitimate Goals 34
2.1.3 Evaluation as Control Step 38
2.2 The Concept of Performance Evaluation 39
2.2.1 The Role of Performance Evaluation within the Control Mix 40
2.2.2 The Content of Performance Evaluation 42
2.2.3 The Process of Performance Evaluation 44
2.3 An Integrative Concept of Performance Evaluation 46
3 Review of the Literature on Performance Evaluation of Foreign Subsidiaries 48
3.1 Objectives and Methodology of the Literature Review 48
3.2 Descriptive Contributions on Performance Evaluation of Foreign Subsidiaries 51
3.2.1 Topics of Descriptive Contributions 52
3.2.2 Differentiation of Performance Evaluation in Descriptive Contributions 53
3.2.3 Methodologies and Research Design of Descriptive Contributions 55
3.3 Explanatory Contributions on Performance Evaluation of Foreign Subsidiaries 56
3.3.1 Topics of Explanatory Contributions 56
3.3.2 Differentiation of Performance Evaluation in Explanatory Contributions 57
3.3.3 Methodologies and Research Design of Explanatory Contributions 61
3.4 Conclusions and Implications of the Literature Review 63
4 The Research Framework 65
4.1 A Contingency Framework of Role-Specific Performance Evaluation 65
4.1.1 Contingency Theory as Theoretical Background 65
4.1.1.1 Introducing Contingency Theory 66
4.1.1.2 Excluding Other Organization Theories 68
4.1.2 Developing a Contingency Framework of Role-Specific Performance Evaluation 72
4.1.2.1 General Contingency Framework of Role-Specific Performance Evaluation 72
4.1.2.2 Selection of Role Typologies to Specify the Contingency Factor 74
4.1.2.3 Identification of Two Relevant Role Typologies 79
4.1.2.4 Specified Contingency Framework of Role-Specific Performance Evaluation 84
4.1.3 Review of the Contingency Framework 85
4.2 Propositions on Role-Specific Performance Evaluation 88
4.2.1 Performance Evaluation of Subsidiaries in Bartlett and Ghoshal•s Role Typology 89
4.2.1.1 Predictions for the Strategic Importance of the Market 89
4.2.1.2 Predictions for the Competence of the Local Organization 92
4.2.1.3 Propositions on the Impact of the Subsidiary Roles on Performance Evaluation 94
4.2.2 Performance Evaluation of Subsidiaries in Gupta and Govindarajan•s Role Typology 99
4.2.2.1 Predictions for Knowledge Inflow 100
4.2.2.2 Predictions for Knowledge Outflow 101
4.2.2.3 Propositions on the Impact of the Subsidiary Roles on Performance Evaluation 104
5 The Empirical Study 110
5.1 Research Design 110
5.1.1 Rationale for a Qualitative Case Study Approach 110
5.1.2 The Multiple Case Design 112
5.1.2.1 Introduction on the Case Design 112
5.1.2.2 The Selection of Business Units as Cases 113
5.1.2.3 The Selection of Subsidiaries as Units of Observation 115
5.2 Operationalization of the Elements of the Contingency Framework 118
5.2.1 Operationalization of the Role Typologies 118
5.2.1.1 Operationalization of Bartlett and Ghoshal`s Subsidiary Roles 119
5.2.1.2 Operationalization of Gupta and Govindarajan`s Subsidiary Roles 126
5.2.2 Operationalization of the Performance Evaluation Concept 130
5.2.2.1 Operationalization of the Role of Performance Evaluation within the Control Mix 130
5.2.2.2 Operationalization of the Content of Performance Evaluation 133
5.2.2.3 Operationalization of the Process of Performance Evaluation 135
5.3 Data Collection 137
5.4 Data Analysis 141
5.5 Review of the Research Approach 148
6 Empirical Findings 152
6.1 Empirical Findings on "Eucom" 152
6.1.1 Introducing Eucom and Its Subsidiaries 152
6.1.2 The German Subsidiary of Eucom 154
6.1.3 The Spanish Subsidiary of Eucom 167
6.1.4 The Finnish Subsidiary of Eucom 177
6.1.5 Discussion of the Performance Evaluation at Eucom 189
6.1.6 Standardization versus Role-Differentiation in Performance Evaluation at Eucom 196
6.2 Empirical Findings on "Gloneer" 200
6.2.1 Introducing Gloneer and Its Subsidiaries 200
6.2.2 The Gloneer Subsidiary "Germany L" 205
6.2.3 The Gloneer Subsidiary "USA L" 217
6.2.4 The Gloneer Subsidiary "Switzerland" 225
6.2.5 The Gloneer Subsidiary "Germany S" 235
6.2.6 The Gloneer Subsidiary "Sweden" 243
6.2.7 The Gloneer Subsidiary "Germany P" 250
6.2.8 The Gloneer Subsidiary "Great Britain" 260
6.2.9 The Gloneer Subsidiary "China" 269
6.2.10 The Gloneer Subsidiary "India" 282
6.2.11 Discussion of the Performance Evaluation at Gloneer 289
6.3 Comparison of the Role-Specific Performance Evaluation at Eucom and Gloneer 308
7 Contributions, Limitations and Implications for Future Research 312
Appendix I: Descriptive Contributions on Performance Evaluation 319
Appendix II: Explanatory Contributions on Performance Evaluation 324
Appendix III: Interviews and Additional Material 338
Appendix IV: Interview Guide 340
Introduction 340
Subsidiary Situation 340
Subsidiary Roles 340
Control Mix 342
Performance Evaluation - Content 343
Performance Evaluation - Process 343
Additional Comments 344
Appendix V: Case-Specific Scales for the Performance Evaluation Process 345
References 348

Produkt-Details

• Erscheint lt. Verlag: 19.1.2011
• Reihe/Serie: mir-Edition
• Reihe/Serie: mir-Edition
• Vorwort: Prof. Dr. Stefan Schmid
• Zusatzinfo: XXVI, 363 p. 40 illus.
• Verlagsort: Wiesbaden
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Globalisierung • International business • International Management • MNC • Multinationale Konzerne • Niederlassungen • Tochtergesellschaften
• ISBN-10: 3-8349-9922-9 / 3834999229
• ISBN-13: 978-3-8349-9922-1 / 9783834999221