Managing Innovation from the Land of Ideas and Talent (eBook)

The 10-Year Story of SAP Labs India

Clas Neumann, Jayaram Srinivasan (Autoren)

eBook Download: PDF

2009 | 2009
XIV, 260 Seiten
Springer Berlin (Verlag)
978-3-540-89283-0 (ISBN)

Infos

10 years ago, in the flourishing atmosphere of India's high-tech city, Bangalore, SAP Labs was established as small development facility. Known to be one of the world's most promising destinations for foreign investments, India is where SAP AG chose to locate what is now their largest R&D and Services Center outside Germany.

The unique 10-year success story of this organization is presented by two authors who were instrumental in setting up business of SAP Labs India and contributed in growing it to today's strength of 4000 employees.

The authors discuss development, innovation, and management strategies, combining their own personal experiences and those of other longtime company employees along with statements from SAP board members, to provide a comprehensive and detailed picture of the events and reasoning behind the venture. Anyone interested in understanding the opportunities and challenges of carrying out distributed product development on a global scale from India will find this book an invaluable companion.

Inhalt

Preface 6
Table of Contents 10
1 SAP AG Profile 14
1.1 The History of SAP AG 14
1.2 SAP Today 29
2 Location Strategy at SAP AG 31
2.1 International Locations Strategy 31
2.2 SAP’s Journey from a Global Player to a Global Company 44
3 SAP in Asia-Pacific and India 50
3.1 SAP’s Asia-Pacific Strategy 50
3.2 Restructuring of the Asian Region in 1997 51
3.3 Launch of the SAP Labs Project in 1998 52
3.4 Structure of the Indian Software Industry 56
3.5 Birth of SAP India – SAP’s First Subsidiary in India 59
3.6 Increasing the Commitment Further to the Indian Market 62
3.7 Acquisition of Kiefer & Veittinger – SAP’s Push into Front-End Space
3.8 SAP Labs India and Its Milestones 69
4 Organizational Structure at SAP Labs 83
4.1 Operating Environment 84
4.2 Innovation and Availability of Talent 86
4.3 Bringing Development Closer to Key Markets 87
4.4 Cost Containment and Reduction 87
4.5 Set-up Structure 88
4.6 The Role of the Management Bodies of SAP for Labs India 90
4.7 Key Challenges of the Operating Environment 103
4.8 How SAP Operates Product Development from Labs India 105
4.9 Product Development Organization at SAP Labs India 108
4.10 Factors Influencing the Organizational Structure 122
4.11 Challenges of SAP Labs India’s Organizational Structure 124
5 Product Development and Innovation 129
5.1 Development Process in SAP 131
5.2 Development Tasks in Labs India 138
5.3 Innovation at Labs India 152
5.4 Summary of Development in Labs India 161
6 People Management across Boundaries and Cultures 164
6.1 The Market for Talent in India 164
6.2 Guiding Principles of People Management at SAP 170
6.3 Culture and People Management 171
6.4 Management of People – the Role of Leadership 179
6.5 Conclusion 210
7 Infrastructure Challenges 211
7.1 How SAP Copes with the Infrastructure Issues in Bangalore 213
7.2 The Move to International Tech Park Limited (ITPL) 215
7.3 The SAP Labs India Campus 217
8 Mergers and Acquisitions 232
8.1 The Acquisitions Process at SAP 233
8.2 Acquisitions at SAP Labs India 235
8.3 Summary 241
9 Evolution and Way Forward 242
9.1 Development Locations 246
9.2 Labs India 248
9.3 Conclusion 250
About the Authors 252
References 255

Produkt-Details

• Erscheint lt. Verlag: 4.6.2009
• Zusatzinfo: XIV, 260 p.
• Verlagsort: Berlin
• Sprache: englisch
• Themenwelt: Wirtschaft ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• Schlagworte: business • Cross-cultural management • Development • Enterprise Software • Forschung & Entwicklung • Forschung & Entwicklung • India • information systems • Innovation • IT • Management • organization • R&D management • R&D Management • SAP • Strategy
• ISBN-10: 3-540-89283-4 / 3540892834
• ISBN-13: 978-3-540-89283-0 / 9783540892830