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Lead with a Story

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

(Autor)

Buch | Hardcover
288 Seiten
2018
Amacom (Verlag)
978-0-8144-2030-0 (ISBN)
CHF 42,85 inkl. MwSt
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Storytelling has become the latest and greatest tool for effective, inspirational leadership. Learn how a stunning delivery can result in phenomenal success.
LEADERSHIP STARTS WITH STORYTELLING

With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute.

Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives.

The power of storytelling will allow you to:



Envision Success- lead change by identifying goals in your story and building team commitment.
Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity.
Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation.
Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback.
Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision.

If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support.

PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

CONTENTS

Acknowledgments vii

Introduction 1

1 Why Tell Stories? 8

ENVISION Success

2 Set a Vision for the Future 14

3 Set Goals and Build Commitment 20

4 Lead Change 27

5 Make Recommendations Stick 36

6 Define Customer Service Success and Failure 45

[HOW-TO] 7 Structure of a Story 54

Create an ENVIRONMENT for Winning

8 Define the Culture 66

9 Establish Values 74

10 Encourage Collaboration and Build Relationships 82

11 Value Diversity and Inclusion 91

12 Set Policy Without Rules 100

[HOW-TO] 13 Keep It Real 108

[HOW-TO] 14 Stylistic Elements 118

ENERGIZE the Team

15 Inspire and Motivate 131

16 Build Courage 140

17 Help Others Find Passion for Their Work 148

[HOW-TO] 18 Appeal to Emotion 154

[HOW-TO] 19 The Element of Surprise 167

EDUCATE People

20 Teach Important Lessons 176

21 Provide Coaching and Feedback 187

22 Demonstrate Problem Solving 196

23 Help Everyone Understand the Customer 204

[HOW-TO] 24 Metaphors and Analogies 210

EMPOWER Others

25 Delegate Authority and Give Permission 217

26 Encourage Innovation and Creativity 224

27 Sales Is Everyone’s Job 230

28 Earn Respect on Day One 237

[HOW-TO] 29 Recast Your Audience into the Story 243

30 Getting Started 251

Appendix 268

Index 276

Erscheint lt. Verlag 22.3.2018
Sprache englisch
Maße 165 x 235 mm
Gewicht 430 g
Themenwelt Sonstiges Geschenkbücher
Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-8144-2030-3 / 0814420303
ISBN-13 978-0-8144-2030-0 / 9780814420300
Zustand Neuware
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