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Essential Economics with MyEconLab access card - Michael Parkin, Melanie Powell, Kent Matthews

Essential Economics with MyEconLab access card

Media-Kombination
2012
Pearson Education Limited
978-0-273-77266-8 (ISBN)
CHF 119,55 inkl. MwSt
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Providing an undiluted presentation of economic principles and models, this text will help you to think like an economist. It covers the most important central ideas, topics and economic theories that all business students and non-economic majors should understand with the same rigour found in a specialist economics text.
This package includes a physical copy of Essential Economics, 1/e by Michael Parkin, as well as access to the eText and MyEconLab.


 

With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting.  

If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin’s books are read by over a million students around the world, so you’ll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life.

This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text. 

In this pack you will also find an access card for MyEconlab, an online homework and tutorial system for economics. Learn more about MyEconLab at www.myeconlab.com

Michael Parkin is Professor Emeritus at the University of Western Ontario. Melanie Powell is Reader in Economics at Derby University Business School. Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance at the Cardiff Business School.

Part 1 The Scope of Economics  
Chapter 1     What is Economics?           
Chapter 2     The Economic Problem      

Part 2 How Markets Work            
Chapter 3     Demand and Supply           
Chapter 4     Efficiency and Equity                           
Chapter 5     Government Actions in  Markets                          

Part 3 Business Decisions and Strategies    
Chapter 6     Output and Costs
Chapter 7     Competitive Markets        
Chapter 8     Monopoly 
Chapter 9     Monopolistic Competition and Oligopoly    

Part 4 Monitoring Business Conditions
Chapter 10   Real GDP
Chapter 11   Monitoring Jobs and Inflation   

Part 5 Finance and Money
Chapter 12   Financial Markets                            
Chapter 13   Money and Banking

Part 6 Macroeconomic Performance And Policy
Chapter 14   Aggregate Supply and Aggregate demand                               
Chapter 15   Growth, Inflation and Cycles
Chapter 16  Fiscal Policy and Monetary Policy 

Glossary

Erscheint lt. Verlag 25.1.2012
Verlagsort Harlow
Sprache englisch
Maße 179 x 260 mm
Gewicht 870 g
Themenwelt Wirtschaft Volkswirtschaftslehre Makroökonomie
Wirtschaft Volkswirtschaftslehre Mikroökonomie
ISBN-10 0-273-77266-X / 027377266X
ISBN-13 978-0-273-77266-8 / 9780273772668
Zustand Neuware
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