SalonOvations' Public Relations for the Salon

Jayne Morehouse (Autor)

Buch | Softcover

178 Seiten

1996
Milady Publishing Co (Verlag)
978-1-56253-271-0 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones. -How to identify efforts that will effectively market a salon or professional. -How and when to activate marketing strategies. -Comprehensive coverage of public relations, publicity efforts and effective networking. -How to gain new clients and keep current clients, too.

Introduction. What is Public Relations. Honing Your Salon"s Image. Planning Your PR Program. Hiring and Budgeting For PR Pros. Creating a Name in Your Own Backyard. Making a Name Nationally. Getting Known in Your Industry. Special Events, Charity Work and Other Opportunities. Where Do I Go From Here? Appendix. Glossary. Index.

Erscheint lt. Verlag	22.1.1997
Zusatzinfo	illustrations
Sprache	englisch
Maße	152 x 224 mm
Gewicht	310 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Weitere Fachgebiete ► Handwerk
ISBN-10	1-56253-271-5 / 1562532715
ISBN-13	978-1-56253-271-0 / 9781562532710
Zustand	Neuware