Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals

Carter Daniel (Autor)

Buch | Softcover

224 Seiten

2012
McGraw-Hill Contemporary (Verlag)
9780071782852 (ISBN)

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When writing a report, the first rule is to make sure you are understood. This book shows you how to plan your report, determine its purpose, its target audience and how to organize your ideas and do research.

The book that has taught thousands of students how to write winning business reports

For more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports.

Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to:

Target your audienceDetermine your purposeDevelop your pointsOrganize your ideasMake smooth transitionsConduct researchIllustrate with clear graphs and charts
Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.

Carter A. Daniel is the director of the Business Communication Programs at Rutgers University. He has published articles and manuals on business communication and is the author of MBA: The First Century, the only comprehensive history of graduate business education.

Zusatzinfo	15 Illustrations
Verlagsort	London
Sprache	englisch
Maße	193 x 234 mm
Gewicht	408 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
ISBN-13	9780071782852 / 9780071782852
Zustand	Neuware