FT Essential Guide to Writing a Business Plan

How to win backing to start up or grow your business

Vaughan Evans (Autor)

Buch | Softcover

248 Seiten

2011
FT Press (Verlag)
9780273757986 (ISBN)

Infos

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer's needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.



FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Inhalt

Introduction

Part 1 Preparing your plan

1 Essential preparation

Result

Need

Preparation



Part 2 Writing your plan

2 The business

Background

Business mix by segment

Segmentation in a start-up



3 Market demand

Market size

Market growth

Market demand for a start-up

Market demand risks and opportunities



4 Competition

Your competitors

Competitive intensity

Competition in a start-up

Industry competition risks and opportunities



5 Strategy

Competitive position

Strategy

Strategy in a start-up

Strategic risks and opportunities



6 Resources

Management

Marketing

Operations and capital expenditure

Resource risks and opportunities



7 Financials and forecasts

Historic financials

Market-driven sales forecasts

Competition-driven margin forecasts

Funding the plan

Full financial forecasts

Forecasts in a start-up

Financial risks and opportunities



8 Risk, opportunity and sensitivity

Meet the Suns and Clouds chart

What the Suns and Clouds tell you

Sensitivity testing



9 Conclusion

Conclusion

Executive summary

Investment highlights



Part 3 Reviewing your plan



10 Monitoring and evaluating

Monitoring your plan

Evaluating your plan

Beware these characters!



Postscript: 12 hot potatoes



Appendices

Appendix A: Deriving competitive position

Appendix B: Structured interviewing of customers



Index

Produkt-Details

• Erscheint lt. Verlag: 16.11.2011
• Reihe/Serie: The FT Guides
• Sprache: englisch
• Maße: 140 x 216 mm
• Gewicht: 390 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-13: 9780273757986 / 9780273757986
• Zustand: Neuware