Web Commerce Cookbook
John Wiley & Sons Inc
978-0-471-19663-1 (ISBN)
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This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.
GORDON McCOMB is an award-winning author, consultant, and lecturer and has participated in setting up several profitable commercial Web sites. He is a regular columnist for JavaWorld and several online publications. His other books include the Web Programming Languages Sourcebook and JavaScript Sourcebook (both from Wiley).
Partial table of contents:; PLANNING THE MENU: INTRODUCING WEB COMMERCE; The Landscape of Web Commerce; What it Takes to Set Up a Commerce Site; THE FIRST COURSE: SELLING TANGIBLE GOODS; Using CGI to Process Orders; Providing for Customer Interaction; THE SECOND COURSE: SELLING CONTENT; Charging Access; Setting Up a Subscription Service; SIDE DISHES: EXTENDING AND ENHANCING THE FOR-PROFIT SITE; Web Server Security; JUST DESSERTS: WEB PROGRAMMING FOR YOUR COMMERCE SITE; Programming a Web Site; Free and Nearly Free Programs for Your Web Site; Appendix; Index.
| Erscheint lt. Verlag | 24.11.1997 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 737 g |
| Einbandart | Paperback |
| Themenwelt | Mathematik / Informatik ► Informatik ► Theorie / Studium |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-19663-0 / 0471196630 |
| ISBN-13 | 978-0-471-19663-1 / 9780471196631 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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