Understanding the Interactive Digital Media Marketplace

Frameworks, Platforms, Communities and Issues

Ravi S. Sharma, Margaret Tan, Francis Pereira (Herausgeber)

Buch | Hardcover

472 Seiten

2011
Business Science Reference (Verlag)
978-1-61350-147-4 (ISBN)

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Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Verlagsort	Hershey
Sprache	englisch
Gewicht	1350 g
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-61350-147-1 / 1613501471
ISBN-13	978-1-61350-147-4 / 9781613501474
Zustand	Neuware