Ambush Marketing and Brand Protection
Law and Practice
Seiten
2011
|
2nd Revised edition
Oxford University Press (Verlag)
978-0-19-969645-1 (ISBN)
Oxford University Press (Verlag)
978-0-19-969645-1 (ISBN)
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The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing.
Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic
Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing.
Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic
Games in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.
Phillip Johnson is a barrister specialising in intellectual property law, media law, entertainment and sports law. Formerly, he was a legal adviser to the Patent Office from 2003 to 2007. He is also a Visiting Senior Fellow at Queen Mary, University of London and a Visiting Professor at the Jersey Law Institute. He is presently the Chair of the Expert Advisory Group on Trade Marks and Designs for the Intellectual Property Office and a Chair of the Brands and Custom Research Group at the Intellectual Property Institute
PART A - AMBUSH MARKETING, CONCEPTS, DEVELOPMENTS, AND INCIDENTS; PART B- AMBUSH MARKETING: UNITED KINGDOM AND EUROPEAN UNION LAW; PART C: AMBUSH MARKETING: LAWS AROUND THE WORLD
| Erscheint lt. Verlag | 17.11.2011 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 177 x 247 mm |
| Gewicht | 1036 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Privatrecht / Bürgerliches Recht | |
| Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-19-969645-4 / 0199696454 |
| ISBN-13 | 978-0-19-969645-1 / 9780199696451 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Softcover (2025)
UTB (Verlag)
CHF 82,55
