Sports Marketing
Pearson (Verlag)
978-0-13-214762-0 (ISBN)
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Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
PART I: CONTINGENCY FRAMEWORK FOR STRATEGIC SPORTS MARKETING
Chapter 1: Emergence of Sports Marketing
Chapter 2: Contingency Framework for Strategic Sports Marketing
PART II: PLANNING FOR MARKET SELECTION DECISIONS
Chapter 3: Research Tools for Understanding Sports Consumers
Chapter 4: Understanding Participants as Consumers
Chapter 5: Understanding Spectators as Consumers
Chapter 6: Segmentation,Targeting, and Positioning
PART III: PLANNING THE SPORTS MARKETING MIX
Chapter 7: Sports Product Concepts
Chapter 8: Managing Sports Products
Chapter 9: Promotion Concepts
Chapter 10: Promotion Mix Elements
Chapter 11: Sponsorship Programs
Chapter 12: Pricing Concepts and Strategies
PART IV: IMPLEMENTING AND CONTROLLING THE STRATEGIC SPORTS MARKETING PROCESS
Chapter 13: Implementing and Controlling the Strategic Sports Marketing Process
| Erscheint lt. Verlag | 28.2.2024 |
|---|---|
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-13-214762-9 / 0132147629 |
| ISBN-13 | 978-0-13-214762-0 / 9780132147620 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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