Case Writing for Executive Education
A Survival Guide
Seiten
2011
Information Age Publishing (Verlag)
978-1-61735-360-4 (ISBN)
Information Age Publishing (Verlag)
978-1-61735-360-4 (ISBN)
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This book explores how effective faculty create impactful learning experiences in business education that enhance skills and address challenges. It shares lessons on crafting unique educational experiences while emphasizing the need for thoughtful application and consideration of local teaching traditions and individual learning preferences.
Time and again, the authors have observed how a great program faculty creates unique learning experiences to everybody’s satisfaction. They have experienced the pleasure that all involved feel when great learning has taken place, when the program participants leave the sessions with an enhanced skill set and co-created answers to pending and future challenges. They are also aware that creating such moments of truth, involving the value proposition of business schools, corporate universities or other training institutions, has not been mastered everywhere. They have written this book to contribute to the ongoing professionalization of business education and aim to share some of the key lessons learned when creating unique learning experiences entailing learning that sticks.
A great means to this end is using cases in executive education. While the variety of what can still be called a case is extremely wide, the authors by no means preach that cases are the only way forward. Like every tool, cases must be applied wisely and with a minimum amount of skill. There is also a bigger toolset vailable and there are also additional contextual factors to consider. They include teaching and learning traditions in different local settings. They comprise individual’s learning preferences. As the authors outline in this book, the case-based method nonetheless offers tremendous potential. The art and science of case writing are still known to too few of those involved in delivering executive education seminars.
Time and again, the authors have observed how a great program faculty creates unique learning experiences to everybody’s satisfaction. They have experienced the pleasure that all involved feel when great learning has taken place, when the program participants leave the sessions with an enhanced skill set and co-created answers to pending and future challenges. They are also aware that creating such moments of truth, involving the value proposition of business schools, corporate universities or other training institutions, has not been mastered everywhere. They have written this book to contribute to the ongoing professionalization of business education and aim to share some of the key lessons learned when creating unique learning experiences entailing learning that sticks.
A great means to this end is using cases in executive education. While the variety of what can still be called a case is extremely wide, the authors by no means preach that cases are the only way forward. Like every tool, cases must be applied wisely and with a minimum amount of skill. There is also a bigger toolset vailable and there are also additional contextual factors to consider. They include teaching and learning traditions in different local settings. They comprise individual’s learning preferences. As the authors outline in this book, the case-based method nonetheless offers tremendous potential. The art and science of case writing are still known to too few of those involved in delivering executive education seminars.
Foreword
Chapter 1. Introduction
Chapter 2. Case Writing Essentials
Chapter 3. Key Decisions
Chapter 4. Opening and Using the Window of Opportunity
Chapter 5. Managing the Data Collection Process
Chapter 6. Writing and Revising the First Drafts
Chapter 7. Developing the Teaching Note
Chapter 8. Teaching the Case
Chapter 9. Finalizing the Case Writing Project
Chapter 10. Conclusions
Notes
References
Suggested Further Reading
About the Authors
| Erscheint lt. Verlag | 28.2.2011 |
|---|---|
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 191 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Berufspädagogik |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-61735-360-4 / 1617353604 |
| ISBN-13 | 978-1-61735-360-4 / 9781617353604 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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