Relationship Marketing
Pearson Education Limited (Verlag)
978-0-273-73778-0 (ISBN)
Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.
A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites.
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’.
John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.
Part I - Relationships
Chapter 1 - 100 Years of Marketing
Chapter 2 -Relationships in Marketing
Chapter 3 - Relationships
Chapter 4 - Relationship economics
Chapter 5- Strategy continuum
Chapter 6 - Relationship drivers
Chapter 7 - Customer partnerships
Chapter 8 - Internal partnerships
Chapter 9- Supplier partnerships
Chapter 10 - External Partnerships
Chapter 11 - Relationship technology
Chapter 13 - Conceptual Developments
| Erscheint lt. Verlag | 31.3.2011 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 190 x 245 mm |
| Gewicht | 638 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-273-73778-3 / 0273737783 |
| ISBN-13 | 978-0-273-73778-0 / 9780273737780 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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