Public Relations

Strategies and Tactics: International Edition

Dennis L. Wilcox, Glen T. Cameron (Autoren)

Buch | Softcover

624 Seiten

2011 | 10th edition
Pearson (Verlag)
978-0-205-09916-0 (ISBN)

Infos

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Inhalt

Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Ethics and Professionalism
Chapter 4 Public Relations Departments and Firms

Part 2 Process
Chapter 5 Research
Chapter 6 Program Planning
Chapter 7 Communication
Chapter 8 Evaluation

Part 3 Strategy
Chapter 9 Public Opinion and Persuasion
Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11 Reaching Diverse Audiences
Chapter 12 Public Relations and the Law

Part 4 Tactics
Chapter 13 The Internet and Social Media
Chapter 14 Preparing Materials for Mass Media
Chapter 15 Radio and Television
Chapter 16 Meetings and Events

Part 5 Application
Chapter 17 Corporations
Chapter 18 Entertainment, Sports, and Tourism
Chapter 19 Politics and Government
Chapter 20 Global Public Relations
Chapter 21 Nonprofit, Health, and Education

Produkt-Details

• Erscheint lt. Verlag: 23.2.2011
• Sprache: englisch
• Maße: 201 x 255 mm
• Gewicht: 960 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-205-09916-5 / 0205099165
• ISBN-13: 978-0-205-09916-0 / 9780205099160
• Zustand: Neuware