Business Communication Essentials
Pearson (Verlag)
978-0-13-253971-5 (ISBN)
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The fifth edition includes updated and new content on social media and technology.
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PART 1: BUSINESS COMMUNICATION FOUNDATIONS
Chapter 1. Understanding Business Communication in Today’s Workplace
Chapter 2. Mastering Team Skills and Interpersonal Communication
PART 2: THE THREE-STEP WRITING PROCESS
Chapter 3. Planning Business Messages
Chapter 4. Writing Business Messages
Chapter 5. Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
Chapter 6. Crafting Messages for Electronic Media
Chapter 7. Writing Routine and Positive Messages
Chapter 8. Writing Negative Messages
Chapter 9. Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
Chapter 10. Understanding and Planning Reports and Proposals
Chapter 11. Writing and Completing Reports and Proposals
Chapter 12. Developing Oral and Online Presentations
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
Chapter 13. Building Careers and Writing Résumés
Chapter 14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
| Erscheint lt. Verlag | 10.3.2011 |
|---|---|
| Sprache | englisch |
| Maße | 216 x 276 mm |
| Gewicht | 920 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-253971-3 / 0132539713 |
| ISBN-13 | 978-0-13-253971-5 / 9780132539715 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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