Corporate Video Production
Focal Press (Verlag)
978-0-240-81341-7 (ISBN)
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Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.
Stuart Sweetow is a videographer specializing in corporate video production and informational videos. His career started in 1970 when he won First Place in the Southern Illinois University Film Festival. He worked as a staff videographer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and non-profit organizations. Sweetow taught video production for seven years at the University of California Berkeley Extension, and has written over 100 articles on video for various magazines. His father was a television producer when the medium was just getting started in the 1950s. Sweetow remembers playing with film editing equipment on the family dining room table. In 1983 after getting laid off from his corporate video job, he started Audio Visual Consultants, a video production and consulting company. His first client was his former employer. Sweetow built the company slowly over the years, specializing in producing informational videos.
Introduction; In-House Video Department; Marketing Yourself as a Professional Producer; Government Video Contracting; Budgets; Role of Producer; Role of Director; Role of Production Coordinator; Scriptwriting; Genres for Corporate Video; Legal Considerations: Talent; Studio Shooting; Location Shooting; Interview Techniques; Aesthetic Considerations; Production Techniques; Post Production Techniques; Training Videos; Marketing Videos; Conferences, Corporate Events, Meetings; Non-Profit Organizations; Media Training; Interactive Video; Online Video; Podcasts
| Erscheint lt. Verlag | 6.4.2011 |
|---|---|
| Zusatzinfo | 50 Illustrations, black and white |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 190 x 234 mm |
| Gewicht | 816 g |
| Themenwelt | Kunst / Musik / Theater ► Film / TV |
| Kunst / Musik / Theater ► Fotokunst | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-240-81341-3 / 0240813413 |
| ISBN-13 | 978-0-240-81341-7 / 9780240813417 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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