Risk
A Very Short Introduction
Seiten
2011
Oxford University Press (Verlag)
978-0-19-957620-3 (ISBN)
Oxford University Press (Verlag)
978-0-19-957620-3 (ISBN)
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
We find risks everywhere--from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on the sciences and humanities to explore and explain the many kinds of risk. Using simple conceptual frameworks from decision theory and behavioural research, they examine the science and practice of creating measures of risk, showing how scientists address risks by combining historical records, scientific theories, probability, and expert judgment.Risk: A Very Short Introduction describes what has been learned by cognitive scientists about how people deal with risks, applying these lessons to diverse examples, and demonstrating how understanding risk can aid choices in everyday life and public policies for health, safety, environment, finance, and many other topics.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
We find risks everywhere--from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on the sciences and humanities to explore and explain the many kinds of risk. Using simple conceptual frameworks from decision theory and behavioural research, they examine the science and practice of creating measures of risk, showing how scientists address risks by combining historical records, scientific theories, probability, and expert judgment.Risk: A Very Short Introduction describes what has been learned by cognitive scientists about how people deal with risks, applying these lessons to diverse examples, and demonstrating how understanding risk can aid choices in everyday life and public policies for health, safety, environment, finance, and many other topics.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Baruch Fischhoff is Howard Heinz University Professor in the Department of Social and Decision Sciences and Department of Engineering and Public Policy at Carnegie Mellon University. John Kadvany is a consultant to government agencies and engineering firms and has published on risk, public policy and the philosophy of science.
1. Risk decisions ; 2. Defining risks ; 3. Analyzing risks ; 4. Risk perceptions ; 5. Risk communication ; 6. Reconciling risks ; 7. Risk, culture and society
| Reihe/Serie | Very Short Introductions |
|---|---|
| Zusatzinfo | 15 black and white halftones |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 117 x 173 mm |
| Gewicht | 140 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika |
| ISBN-10 | 0-19-957620-3 / 0199576203 |
| ISBN-13 | 978-0-19-957620-3 / 9780199576203 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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