Manager's Guide to Social Media
McGraw-Hill Professional (Verlag)
978-0-07-175433-0 (ISBN)
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A framework for understanding and implementing social media technologies in the workplace
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:
Manage your company’s online reputationSet internal policies on the proper use of social mediaBuild "rivers" of information to outsmart the competitionImplement social tools internally to support virtual teamsForecast the next trends in social media
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
Key Terms: Clear definitions of concepts and jargonSmart Managing: Tactics and strategies for managing social media in the workplaceTricks of the Trade: Insider tips for getting the most out of social mediaMistake Proofing: Common pitfalls and how to avoid themCaution: Warning signs to keep an eye out forFor Example: Stories and insights from the front lines of social media managementTools: Specific procedures, tactics, and hands-on techniques
Scott Klososky is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company’s clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.
PrefaceChapter 1. Social Technology and the Organization; Chapter 2. Leadership, Social Tech, and the Organization;Chapter 3. Managing the Use of Social Tools;Chapter 4. Selecting the Right Tools;Chapter 5. Managing Online Reputations;Chapter 6. Building Rivers of Information;Chapter 7. Managing the Organizational Voice;Chapter 8. Using Social Tools Internally to Support Virutal Teams;Chapter 9. Managing Social Tech by the Numbers;Chapter 10. Leveraging Social Tech;Chapter 11. Social Tech - Looking Forward
| Erscheint lt. Verlag | 16.2.2011 |
|---|---|
| Reihe/Serie | BriefcaseBooks |
| Zusatzinfo | 0 Illustrations |
| Sprache | englisch |
| Maße | 213 x 226 mm |
| Gewicht | 289 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-07-175433-4 / 0071754334 |
| ISBN-13 | 978-0-07-175433-0 / 9780071754330 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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