Health Care Market Strategy

Steven G. Hillestad, Eric N. Berkowitz (Autoren)

Buch | Softcover

358 Seiten

2012 | 4th Revised edition
Jones and Bartlett Publishers, Inc (Verlag)
978-0-7637-8928-2 (ISBN)

Infos

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.

In this new edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations.

The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

Autor

Steven G. Hillestad'trained at the University of Wisconsin (Madison) in both business and public administration. He led marketing efforts at the Fairview System in Minneapolis in the late 1970s, when the first edition of Health Care Market Strategy was published.' Until 1998 he led marketing, strategy, acquisitions, and business-development efforts at Abbott Northwestern Hospital, LifeSpan, and Allina Health System, all located in Minneapolis. He has been active in professional organizations and has published frequently. He teaches part-time at the University of Minnesota, co-owns an upscale lodge on the shores of Lake Superior, and provides consultation to organizations involved in health care delivery. Currently, he is working with not-for-profit boards to help them improve performance so that they can achieve their vision. He resides in Minneapolis and Beaver Bay, Minnesota. Dr. Berkowitz has consulted frequently on marketing and marketing research for a wide range of health care organizations. A frequent speaker for medical staff meetings and retreats, Dr. Berkowitz also serves as a core faculty member for the American College of Physician Executives. Dr. Berkowitz also has been a frequent speaker at meetings of the Medical Group Management Association, the American Hospital Association, and the Association of Community Cancer Centers among others. Dr. Berkowitz has taught in the Executive Management Programs of the University of Minnesota, Health Systems Management Center at Case Western Reserve University, Carnegie Mellon University and for the University of Connecticut.'Professor Berkowitz has published extensively in both marketing and health care. He is an author of six books; Essentials of Health Care Marketing (Jones and Bartlett, 2006, 1996); Marketing (Richard D. Irwin, 7th ed., 2002);Marketing in Canada (Richard D. Irwin, 5th ed.); Health Care Marketing Plans: From Strategy to Action (Jones and Bartlett 3rd ed., 2004); Strategic Planning inHealth Care Management: Marketing and Finance Perspectives (Aspen 1981); Health Care Market Research (Richard D. Irwin, 1997).'Dr. Berkowitz is a past editor of the Journal of Health Care Marketing. He also served as Chairperson of the Alliance for Health Care Strategy and Marketing.' Eric also served as the Editor of Trend Watch. Professor Berkowitz is listed in Who’s Who in American Industry and Finance, Who’s Who in Education, 6th ed (2004-2005), and Who’s Who Among Emerging Leaders. In 1985 Dr. Berkowitz was named an honorary member of the American College of Physician Executives. In 1988 Professor Berkowitz received the Frank J, Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing for his contributions to the advancement of healthcare marketing.

Produkt-Details

• Verlagsort: Sudbury
• Sprache: englisch
• Gewicht: 510 g
• Themenwelt: Medizin / Pharmazie ► Gesundheitswesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-7637-8928-3 / 0763789283
• ISBN-13: 978-0-7637-8928-2 / 9780763789282
• Zustand: Neuware