Option and Component Bundling under Demand Risk

Mass Customization Strategies in the Automobile Industry

Buch | Softcover

XI, 148 Seiten

1996
Deutscher Universitätsverlag
9783824462797 (ISBN)

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Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

Cost Optimization of System Components - Option Bundling and Bundle Pricing

Erscheint lt. Verlag	15.4.1996
Reihe/Serie	Gabler Edition Wissenschaft
Co-Autor	Ralph Fürderer
Zusatzinfo	XI, 148 S. 7 Abb.
Verlagsort	Wiesbaden
Sprache	deutsch
Maße	152 x 229 mm
Gewicht	224 g
Themenwelt	Wirtschaft ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Automobilindustrie • Innovation • Manufacturing • Marketing • Mass Customization • Messe • Pricing
ISBN-13	9783824462797 / 9783824462797
Zustand	Neuware