Art of the Deal
Contemporary Art in a Global Financial Market
Seiten
2011
Princeton University Press (Verlag)
978-0-691-14832-8 (ISBN)
Princeton University Press (Verlag)
978-0-691-14832-8 (ISBN)
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Art today is defined by its relationship to money as never before. This book takes a look at the globalization of the art world and the changing face of the business, offering an analysis of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-read book that demystifies collecting and investing in today's art market.
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-read book that demystifies collecting and investing in today's art market.
Noah Horowitz received his PhD from the Courtauld Institute of Art, London, and currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and managing director of the Armory Show.
List of Illustrations xi Preface xiii Acknowledgments xix Notes on Sources xxi Introduction 1 Chapter 1: Video Art 26 Chapter 2: Experiential Art 87 Chapter 3: Art Investment Funds 143 Conclusion 188 Appendix A: Record Prices for Video Art at Auction, December 2009 215 Appendix B: The Film and Video Collections of Tate and the Whitney Museum of American Art 218 Appendix C: Art Investment Fund Universe 257 Notes 281 Selected Bibliography 331 Index 349
| Erscheint lt. Verlag | 23.1.2011 |
|---|---|
| Zusatzinfo | 40 halftones. 3 tables. |
| Verlagsort | New Jersey |
| Sprache | englisch |
| Maße | 152 x 235 mm |
| Gewicht | 879 g |
| Themenwelt | Kunst / Musik / Theater |
| Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung | |
| ISBN-10 | 0-691-14832-5 / 0691148325 |
| ISBN-13 | 978-0-691-14832-8 / 9780691148328 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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