Fundamentals of Strategy with MyStrategyLab

Gerry Johnson, Kevan Scholes, Richard Whittington (Autoren)

Media-Kombination

2009
Pearson Education
9780273736752 (ISBN)

Infos

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Autor

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Inhalt

1. Introducing Strategy

2. The Environment

3. Strategic Capability

4. Strategic Purpose

5. Culture and Strategy

6. Business-Level strategy

7. Strategic Directions and Corporate-Level Strategy

8. International Strategy

9. Strategy Methods and Evaluation

10. Strategy in Action

Produkt-Details

• Erscheint lt. Verlag: 22.12.2009
• Sprache: englisch
• Maße: 180 x 245 mm
• Gewicht: 680 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-13: 9780273736752 / 9780273736752
• Zustand: Neuware