Understanding Aesthetics for the Merchandising and Design Professional
Fairchild Books (Verlag)
978-1-56367-809-7 (ISBN)
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multi-sensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
New to this edition: -- Full-color illustrations throughout -- Each element of design will be covered in its own chapter with 8 new chapters in Part Two -- Boxed "applications" will showcase how the aesthetics concepts are used within actual design and merchandising environments -- Vocabulary definitions and key concepts highlighted in margins -- Each chapter will include brief learning activities to complete in class or at home -- New content related to mass customization and customer made trends in Chapter One -- Revised Chapter Two will focus on the "5-Ps that contribute to Aesthetics"- Product, People, -- Property, Product Presentation, and Promotional Activities -- New content on Brand Personality, the role of Aesthetics in Branding, and why branding is important to consumers -- Discussions of multi-channel retailing, including e-commerce, experiential marketing and "digital -- consumer" trends -- New and updated readings at the ends of each chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom
Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.
Part 1: A Primer on Aesthetics
Chapter 1: Defining Aesthetic Experience
Chapter 2: Apparel, Body, and Environment as Contributors to Aesthetic Experience
Chapter 3: Value Derived from Products and Environments
Chapter 4: Factors Influencing Aesthetic Evaluation or Preference
Part 2: Element and Principle of Design of the Apparel Product and Environment
Chapter 5: Visual Elements of Design
Chapter 6: Visual and Tactile Elements of Design
Chapter 7: Auditory and Olfactory Elements of Design
Chapter 8: Complexity, Order and Novelty
Chapter 9: Principles of Design
Part 3: Aesthetics Related Skills and the Apparel Professional
Chapter 10: Creative Activities and Skills
Chapter 11: Developers, and Promoters of Textile and Apparel Products
Part 4: Applications of Aesthetics Related Skills Used by Apparel Professional
Chapter 12: Perceiving Form: The Body and Apparel
Chapter 13: Abstracting across Products within Collections
Chapter 14: Fashion Trend Forecasting
Chapter 15: Communications to Promote Apparel
| Erscheint lt. Verlag | 1.7.2010 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 1496 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-56367-809-8 / 1563678098 |
| ISBN-13 | 978-1-56367-809-7 / 9781563678097 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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