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The Essence of Research Methodology

A Concise Guide for Master and PhD Students in Management Science

Jan Jonker, Bartjan Pennink (Autoren)

Buch | Hardcover

XIX, 171 Seiten

2010
Springer Berlin (Verlag)
978-3-540-71658-7 (ISBN)

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Methodology is a field which is indisputably complex. In the academic world, it is often said to be important, yet in everyday academic practice, it is not always treated accordingly. In teaching, methodology is often a mandatory course. Usually, it consists of learning how to adopt several common approaches when doing research, and how to conceive a research design (often leading to a survey). This usually leads to collecting data on a modest scale and - when the opportunity arises - analysing the data with the help of some statistics. Ask the students of their opinion at the end of such a course and they tend to heave a deep sigh of relief and say, "I have got through it. " Then their real courses start again, in which methodology often does not play a role at all. We are of the opinion that writing-off methodology in this way is a real pity. It ignores the valuable role that methodology should play in academic teaching as a whole. Here, methodology is presented as a form of thinkingand acting that, while obviously entailing research work, can also include the design and change of organisations. This broad approach has been purposefully chosen, as it is almost obvious from research and graduation projects that the students do not really have a clue what methodology involves and, therefore, wasting their time by producing work that has a little quality.

Jan Jonker, Professor an der Nijmegen School of Management (NSM) an der Radboud University Nijmegen (NL); seit über 20 Jahren als Wirtschaftsberater aktiv, insbesondere mit dem Fokus auf Corporate Social Responsibility in Verbindung mit der Entwicklung von Geschäftskonzepten, -strategien und Implementierung; Er unterrichtet in den Niederlanden, England, Frankreich und Deutschland die Themengebiete Organisationstheorie, Organisationsveränderung, qualitative Forschungsmethoden, Total Quality Management (TQM), Sustainable Development (SD) and Corporate Social Responsibility (CSR); Autor von über 20 Büchern und 150 Artikeln

Looking at Research.- The Essence of Methodology.- Conceptual Models.- Quantitative Research.- Qualitative Research.- Assessing Your Research.- Acting and Organising.- Elaborating Your Own Research Design.- Comparative Glossary.- Epilogue.

Erscheint lt. Verlag	11.3.2010
Zusatzinfo	XIX, 171 p.
Verlagsort	Berlin
Sprache	englisch
Maße	155 x 235 mm
Gewicht	434 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Applied Business Research • Design • Forschung • Hardcover, Softcover / Wirtschaft/Betriebswirtschaft • Management Studies • organization • Qualitative Research Methods • Quantitative Research Methods • Research Methodology • Research methods • Wirtschaftswissenschaft • Wirtschaftswissenschaft / Ökonomik
ISBN-10	3-540-71658-0 / 3540716580
ISBN-13	978-3-540-71658-7 / 9783540716587
Zustand	Neuware