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The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios

Philipp Sandner (Autor)

Buch | Softcover

XX, 220 Seiten

2009
Betriebswirtschaftlicher Verlag Gabler
9783834917744 (ISBN)

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Companies need intangible assets such as knowledge and brands to develop and to sell new products. Although intangibles become increasingly important, formal reporting procedures to reliably assess their monetary value do not exist. In his dissertation, Philipp Sandner aims at examining portfolios of intellectual property (IP) rights to assess the market valuation of companies' intangible assets. Specifically, patents and trademarks are used to approach technology-based and market-based assets, resp- tively. He applies econometric methods to a unique dataset which he assembled specifically for the purpose of this thesis. The thesis consists of four main chapters. First, Philipp Sandner presents in some detail the European trademark system. Research in business administration and e- nomics has rarely relied on trademark data, and the complexity of the institutions is presumably one reason for the current dearth of studies. The first chapter in this study creates a sound foundation for the subsequent chapters. It is also helpful to other researchers who wish to understand the trademark system. The next chapter analyzes the contribution of R&D, patents and trademarks to companies' market value. Philipp Sandner is one of the first authors to quantify the impact of different types of intan- bles. In another chapter he scrutinizes trademark portfolios in-depth and explores different filing strategies employed by companies. In the final chapter, he analyzes patterns of stock movement and traces them back to the effect of technology- and market-based assets.

Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).

The European Trademark System.- The Market Value of R&D, Patents, and Trademarks.- Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands.- The Importance of Technology- and Market-Based Assets in Stock Movement.- Summary of the Results and Outlook.

Erscheint lt. Verlag	8.10.2009
Reihe/Serie	Innovation und Entrepreneurship
Zusatzinfo	XX, 220 p.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	316 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	brands • Forschung & Entwicklung • Forschung & Entwicklung • Intangible Assets • IP • Knowledge • Portfolio • stock-market
ISBN-13	9783834917744 / 9783834917744
Zustand	Neuware