Managers Guide to Marketing, Advertising, and Publicity
McGraw-Hill Professional (Verlag)
9780071627962 (ISBN)
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Proven strategies that make sure yourmarketing message stands out from the rest
The average American is exposed to as many as 5,000 marketing messages per day, so it’s moreimportant than ever to create the most effective marketing and advertising campaigns as possible.
Manager’s Guide to Marketing, Advertising, and Publicity explains
The 14 principles of marketing communications strategyCommon marketing mistakes to avoidTechniques for creating powerful marketing messagesThe many choices for delivering your marketing messageHow to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century.
Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists,and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page:
Clear definitions of key terms, concepts, and jargonTactics and strategies for overseeing marketing initiativesInsider tips for getting the most out of marketing, advertising, and publicityPractical advice for creating effective campaignsWarning signs when preparing for and undertaking marketing initiativesStories and insights from the experiences of othersSpecific marketing procedures, tactics, and hands-on techniques
Barry Callen is a highly sought-aftermarketing consultant, speaker, author, and writer with30 years experience working with some of the world'slargest corporations. He invented the innovativePitchPerfect message-development strategy system.
1. The Benefits of Marketing
2. Align Your Marketing and Your Business
3.The 12 Basic Principles of Marketing Communications Strategy
4. Types of Marketing and Communication and Expertise
5. Positioning and Brand Personality
6. Marketing Communication Experts and Tools
7. PitchPerfect Message Strategy for More Powerful Persuasion
8. Creating Breakthrough Advertising Campaign Ideas
9. The Most Important Creative Elements of an Ad
10. Touchpoints and Paid Media Strategy
11. Print Advertising Media
12. Broadcast Advertising Media
13. Online Advertising Media
| Reihe/Serie | BriefcaseBooks |
|---|---|
| Zusatzinfo | 0 Illustrations |
| Sprache | englisch |
| Maße | 152 x 226 mm |
| Gewicht | 383 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 9780071627962 / 9780071627962 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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