Tools for Innovation

Arthur Markman, Kristin Wood (Herausgeber)

Buch | Hardcover

256 Seiten

2009
Oxford University Press Inc (Verlag)
978-0-19-538163-4 (ISBN)

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It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. Kristin L. Wood is Professor of Mechanical Engineering at the University of Texas at Austin

ARTHUR B. MARKMAN & KRISTIN L. WOOD; ROBERT W. WEISBERG; BO T. CHRISTENSEN, CHRISTIAN D. SCHUNN; BARBARA TVERSKY AND MASAKI SUWA; ARTHUR B. MARKMAN, KRISTIN L. WOOD, JULIE S. LINSEY, JEREMY T. MURPHY, & JEFFREY P. LAUX; C. PAGE MOREAU AND DARREN W. DAHL; STEVEN M. SMITH, ANDRUID KERNE, EUNYEE KOH, JAMI SHAH; THOMAS B. WARD; VIKRAMJIT SINGH, BRANDON WALTHER, KRISTIN WOOD, DAN JENSEN; JOSHUA D. SUMMERS, SRINIVASAN ANANDAN, SUDHAKAR TEEGAVARAPU; WILL BRIDEWELL, STUART R. BORRETT, AND PAT LANGLEY; INDEX

Erscheint lt. Verlag	13.8.2009
Zusatzinfo	22 black and white halftones, 41 line illustrations
Verlagsort	New York
Sprache	englisch
Maße	236 x 155 mm
Gewicht	564 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-19-538163-7 / 0195381637
ISBN-13	978-0-19-538163-4 / 9780195381634
Zustand	Neuware